Digital Growth Marketing Specialist

Job type:Perm
Town/City:San Francisco
Country:United States
Business Sectors:Paid Media
Job ref:24362
Post Date:15. 11. 2023

About the Role

Digital Marketing Growth Manager
About the Company:
This exciting opportunity is with a DTC online telehealth company that offers prescription medications to treat skin conditions and reduce signs of aging. They work with dermatologists and pharmacists to deliver health and healthy living to women and men everywhere.
About the role:  
In this cross-functional role, you will be working with both technical and marketing teams at all levels of the company. You are expected to go beyond the company boundary to find solutions and inspiration in Silicon Valley with other peer innovators. You will build the essential infrastructure for user growth and retention - working with other teams. You will also interact with our end users to learn and improve their in-app experience.
Must have proven experience managing ad accounts!
  • Manage ad accounts (Facebook, Instagram, TV, Google, Pinterest, YouTube) on budget and day-to-day operations
  • Generate ideas/systems for analysis - to shape future projects
  • Develop and generate dashboard and reports
  • Champion growth engineering and instill a strong growth mindset internally and externally
  • Optimize existing User Acquisition methods as well as constantly explore new growth channels
  • Set-up, QA and maintain infrastructure/systems needed to optimize both user growth and retention
  • Assist Product and Marketing to interpret results - present them to management, without bias, to drive business decisions

  • At least 2-3 years Digital Marketing experience: Facebook/Instagram/Google/TV ads, Email campaigns
  • Ranking channel experience: 1) Meta 2) TikTok 3) TV 4) Google
  • Prior startup experience strongly desired
  • Ability to prioritize data-driven decisions and course of action
  • Basic programming and integration skills - Excel/database knowledge a bonus