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Paid Media
Adaptive Digital focuses on candidates whose credentials mark them as top-tier paid media experts and has recruited paid search and paid social professionals for a wide variety of agency and in-house corporate marketing teams around the world.
We know the abundance of candidates out there with generic ‘internet marketing experience’, and we’re here to shield our clients from those unfocused resumes and only present true experts in paid marketing.
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Paid Search
Our network focuses on candidates with expertise in:
Google Adwords, Microsoft Advertising (Bing Ads | Yahoo Ads)
Bid Management tools (DoubleClick | Marin | Kenshoo | OpenX | Outbrain | Intelli Ad | DoubleClick | Camato)
CTR and CR analysis via search analytics
Variety of cost models (CPA | CPC | CPM | CPL)
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Paid Social
Social Media has turned into a powerful advertising tool and revolutionized the market. Our candidates bring expertise across different platforms: Facebook |Twitter | Pinterest | Instagram | Youtube | Snapchat | TikTok
They have experience in planning, executing and optimising paid social campaigns via different analytics tools incl social networks’ own analytics toolkits as well as 3rd party tools (Hootsuite, Google Analytics, Hubspot, Socialbakers, Talkwalker, Sprout Social and others)
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Agency vs In-house
We recognise the important difference between an agency and ‘in-house’ background, and the significance of search work with different vertical markets as well as campaign types (performance and lead gen / branding / e-commerce etc.)
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Tools and Analytics
We vet candidates for analytics competencies in:
Google Analytics, Piwik PRO, Adobe Analytics, Webtrends, Optimizely and more
A/B testing
Attribution models and tracking software
Customer Journey Analysis
Unique visitor & Unique user metrics