CRM Executive

  • Location

    London, United Kingdom

  • Sector:

    Marketing Automation & eCRM

  • Job type:

    Direct Hire

  • Salary:

    £30,000 plus benefits + bonus

  • Contact:

    Rebecca Woodfield

  • Job ref:


  • Published:

    over 4 years ago

  • Expiry date:


Casino CRM Executive


Reports to :  Marketing Communications Team Leader

The Job:

The CRM Executive will be responsible for project management of the marketing delivery of the Live Casino marketing promotions and communications, working across a range of teams within the business (including Design, Copy, Retention and Marketing Communications, Product & Branding) to effectively execute all Live Casino retention, conversion and reactivation based promotions across the company.


Key Responsibilities & Accountabilities

The position will involve the following areas of responsibility:

  • Project manage promotions involving a number of stakeholders
  • Involvement in all Retention and Marketing processes from planning up until execution
  • Managing content creation together with the creative department
  • Ensure Live Casino sites are up-to-date across all languages – website, promotional materials, campaigns (Carousel, Game Lobby, Pop-up)
  • Troubleshooting of issues and liaison with external providers in relation to software issues, features and promotions
  • Update the promotion calendar
  • Managing communication tools – email, SMS, push notification, TV feed & landing pages
  • Liaising with various internal departments, working closely on the Retention and Marketing Communications side of the business in coordinating and executing promotions
  • Perform analysis and reporting on general live casino performance and promotion success which includes:
    • Analyse and summarise large amounts of data using pivot tables to spot trends and patterns using excel skills, bringing together data from various sources (CRM tools)
    • Manipulate quantitative data and express as graphs and charts
  • Scheduling the promotion calendar with stakeholders in the same regional team
  • Profiling players to create specific segments and offers


Essential Criteria:

  • Fluent English
  • Strong analytical skills
  • Intermediate Excel 
  • Project management focused
  • Exposure to e-marketing and CRM field.
  • Ability to multi-task and manage multiple assignments
  • Working in a team
  • Liaising with a variety of stakeholders


Desirable Criteria:

  • Experience in copywriting in English
  • Experience of working in a similar role
  • Exposure and good knowledge of a CRM and/or HTML
  • Educated to degree level or equivalent
  • Working in an online business
  • Interest in Gaming Industry (Casino, Sports Book, Live Casino, Poker)


Person Specification:

  • Motivated
  • Team player
  • Dynamic and creative
  • Deadline-driven
  • Ability to multi-task
  • Good interpersonal skills
  • Good attention to detail
  • Creative in finding solutions
  • Work autonomously
  • Willing to “go the extra mile”
  • Logical thinker
For more information about this role, please contact Rebecca on +44 0208 123 0441 or email