German Digital Marketing Executive

  • Location

    Leeds, United Kingdom

  • Sector:

    Creative

  • Job type:

    Direct Hire

  • Salary:

    £24000

  • Contact:

    Ben Wattenbach

  • Job ref:

    16061

  • Published:

    10 months ago

  • Expiry date:

    2018-10-16

 

International Digital Marketing Executive 

 

Reporting to: International Digital Marketing Manager

 

Job Purpose:

The aim of the International Digital Marketing Executive is to create and implement country/language specific content and online PR strategies with the aim of creating high value online coverage for our client. Furthermore, the International Digital Marketing Executive advises and supports PPC and Technical SEO to achieve excellent search marketing results for all departments.

 

Key Responsibilities:

 

Content and Online PR:

  • Create effective content and online PR strategies to ensure high value online coverage for our clients
  • Research and identify influencers and experts by using various research methods and industry communities.
  • Build up long term relationships with journalists and influencers by communicating effectively
  • Analyse and understand your clients’ proposition and market by following relevant industry publications, influencers, experts, and social media channels. Make strategy amendments and recommendations based on market needs
  • Present content ideas and strategies to clients and account managers facilitating their ‘buy-in’ to the idea, outlining the benefits and steps needed to create high value online coverage
  • Demonstrate strong writing skills enabling you to create high quality content with the aim of hosting on media outlets, external niche sites, blogs, and the client’s site to create a buzz online
  • Ensure timely and high-quality completion of all activity within allocated budgets.
  • Ensure all of the above activity is executed with the main aim of acquiring digital indicators (namely links)
  • Ensure customer satisfaction at all times by liaising with account managers and International Digital Marketing Manager; highlighting campaign issues as early as possible
  • Retain full visibility of client activities and be responsible for client results
  • Ensure activity is ethical, in line with webmaster guidelines and uses best practice activities to achieve great client results
  • Ensure transparency of activities by giving regular updates to your International Digital Marketing Manager
  • Keep updated with industry developments
  • Attend and take part in meetings when required
  • Contribute to the companie's blog in accordance with company schedule

 

Ideally you bring some understanding of PPC and SEO - but they are happy to train you on it if neccesary

 

Research and Development:

  • Be informed of the latest industry developments and updates in the relevant market(s)
  •  

 

Other team members:

Share interesting and relevant developments/news with other team members (both in the International and English teams)

Support International Digital Marketing Managers with training new starters who will be working in the same language

 

Experience & Competencies Needed:

  • Interest in SEO, content marketing, and online PR
  • Strong analytical and strategic skills
  • Very strong creative and writing skills
  • Ability to present ideas in an enthusiastic way
  • Creative and strategic approach to achieving tasks
  • Good communication and negotiation skills
  • Good organisation and time management skills
  • Ability to research, analyse and present data effectively
  • Some client facing experience beneficial
  • Proactivity and positivity
  • Attention to detail