Group Head of Marketing Strategy & Analytics

Adaptive Digital are exclusively recruiting for one of the most exiting analytics and strategy roles in Germany, for a well known global insurer.

As the Group Head of Marketing Strategy & Analytics, your responsibilities will be:
  • You will supervise existing teams of highly competent professionals within the group in Germany with the goal of developing the strategic plan in the different Group companies.
  • You will be using econometric forecasting models to optimise the marketing strategy.
  • You create, optimise, and prioritise marketing and media plans.
  • Based on statistical analyses of the output of marketing operations, you produce reports and action recommendations.
  • As the main planning and controlling function, you will manage customer KPIs.
  • You interface with Group Marketing regarding the achievement of Customer-KPIs and the roll-out of marketing strategies.
  • You are responsible for all German Research Strategies & Execution/Optimization.
  • You are responsible for T-NPS and R-NPS research optimization, presentation, and cultural buy-in within the German group
  • You use data-driven inputs to manage budgets "in real time" in order to optimise or reprioritize them.
  • You advise the client team on the expected consequences of their decisions and give data-driven optimization recommendations.
  • You lead and develop the team by providing ongoing training and team-building activities.

What experience do you bring:
  • You have in-depth knowledge from your many years of experience in comparable marketing positions as well as from various projects.
  • You have extensive market observation and reporting experience.
  • You ideally have experience in management consulting or organisational development.
  • You have experience handling or analysing large amounts of data.
  • You have a high level of communicative competency as well as the ability to resolve conflicts.
  • You are enthusiastic about customers and their concerns
  • You are confident in the use of MS Office products (Word, Excel, PowerPoint)
  • You are fluent in written and spoken, German and English
If this sounds like you then please get in touch and make an application today! If you don't have a CV, don't worry, use a LinkedIn or XING profile.

If this could be interesting for someone you know then please share it with them and encourage them to get in touch.

Any questions please contact:
Ben Wattenbach - Global Operations Director
ben.wattenbach@adaptive-digital.com
+442081230758 / +493016638366

#LI-BW1