For our client, a well known, global operating enterprise from the Fashion industry, we are looking for a
Head of Digital Marketing (m/w/x)
Main Responsibilities
- Lead and develop the eCommerce Digital Marketing team, drive traffic and sales, as well as brand initiatives according to Esprit’s strategy and key stories
- Manage the Digital Marketing strategy, budget and operations in close collaboration with Marketing, Merchandising and numerous external partners and agencies
- Ensure optimal structures and performance of existing marketing channels, establish sustainable growth by continuously improving them and identify strategic opportunities
- Connect eCom and brand processes to provide a unified consumer experience and bridge commercial channels into social media and brand marketing
- Enable the team to roll out global brand campaigns and key product launches into selected, regional audiences, as well as into a pan European omnichannel scope
- Challenge given structures, identify inefficiencies and lead the expansion and optimization of the digital marketing setup to bring it to the next level
- Partner with marketing, merchandising and operations teams to secure efficient communication and sustainable growth, contribute to further develop partnerships with external parties
- Define and monitor business KPIs focusing on goals for traffic, revenue and ROAS, drive and execute initiatives to improve them
Qualification profile
- Degree in Business, Marketing or other relevant area
- 4-5 years of professional experience with Marketing, eCommerce or Retail
- Experience in managing a team, as well as vendors and agencies
- Extensive experience within multi-regional markets
- Must be flexible and able to effectively prioritize multiple tasks in a fast-paced environment
- Profound analytical skills are a must for this position
- Background knowledge of mechanics in SEA, SEO, Social, Display, Retargeting, etc.