For our client, a well known, global operating enterprise from the Fashion industry, we are looking for a

Head of Digital Marketing (m/w/x)

Main Responsibilities

Lead and develop the eCommerce Digital Marketing team, drive traffic and sales, as well as brand initiatives according to Esprit’s strategy and key stories
Manage the Digital Marketing strategy, budget and operations in close collaboration with Marketing, Merchandising and numerous external partners and agencies
Ensure optimal structures and performance of existing marketing channels, establish sustainable growth by continuously improving them and identify strategic opportunities
Connect eCom and brand processes to provide a unified consumer experience and bridge commercial channels into social media and brand marketing
Enable the team to roll out global brand campaigns and key product launches into selected, regional audiences, as well as into a pan European omnichannel scope
Challenge given structures, identify inefficiencies and lead the expansion and optimization of the digital marketing setup to bring it to the next level
Partner with marketing, merchandising and operations teams to secure efficient communication and sustainable growth, contribute to further develop partnerships with external parties
Define and monitor business KPIs focusing on goals for traffic, revenue and ROAS, drive and execute initiatives to improve them

Qualification profile

Degree in Business, Marketing or other relevant area
4-5 years of professional experience with Marketing, eCommerce or Retail
Experience in managing a team, as well as vendors and agencies
Extensive experience within multi-regional markets
Must be flexible and able to effectively prioritize multiple tasks in a fast-paced environment
Profound analytical skills are a must for this position
Background knowledge of mechanics in SEA, SEO, Social, Display, Retargeting, etc.