Head of Performance Marketing

Head of Performance Marketing - SaaS Start-up

This is an exciting opportunity for someone to begin, lead and grow the entire marketing function of a fast-growing, funded, B2B SaaS London based startup with clients all over the world.

This SaaS company has quadrupled in size over the past 12 months, and operate worldwide. The team are energetic, hard-working and looking for people who fit in socially, just as much as people who can do the job at hand.


The Company
They offer a sales acceleration and conversion optimisation product that is focussed on helping our customers to generate more revenue than they’re able to without us, by getting them more phone calls.

Most of their clients are in the UK but also have client’s in the US and Europe.

The Job; in full: 

Areas Of Responsibility

—UK, US and Rest of World markets
—A multichannel channel focus – driving sales across digital and traditional
—Report directly to CEO
Planning and implementation of customer acquisition, retention and reactivation strategy and activity
—Leading initiatives for conversion optimisation and best-in-class attribution and analytics
—Overseeing all digital marketing channels including SEO , paid search, social media, programmatic, CRM etc
—Hiring, managing and growing the marketing team
—Build a Series A ready marketing plan

KPIs

—Acquisition of new customers and qualified leads
—Organic traffic growth
—Maximising customer retention rates, loyalty & lifetime value
—Driving customer activation and reactivation
—Budget management & efficiencies

Interested to know more? Please contact Rebecca Woodfield;
+44 0208 123 0441
rebecca.woodfield@adaptive-digital.com