London, United Kingdom
60000 pro rata - 3 month contract
over 4 years ago
Interim Digital Director
3 Month’s Fixed Term Contract to Start ASAP
Reports to : Global Digital Partner COMPANY PROFILE
The Interim Digital Director is responsible for providing leadership and excellence across the account, and embed new data driven ways of working across the network.
The individual will also will work overseeing the digital output of the individual markets to ensure we deliver a consistently high level of digital expertise both at global and local level.
? Responsible and accountable for the client’s digital thinking and lead the strategy and channel planning on key digital focused brands.
? Forge strong relationships with central clients, understanding the key issues facing the client business.
? Being vocal and collaborative with clients, driving thought pieces on the changing digital landscape and the role of digital within an integrated communication mix.
? Ability to analyse and interpret data to frame insights/audience behaviour so to shape media planning and share thinking with local markets.
? Leading the development of media recommendations, plan rationale, presentations, post campaign analysis.
? Maintain a collaborative and strong relationship with all creative agency partners. Develop proactive digital income opportunities; delivering to agreed financial/business goals.
? Partnership planning with global media partners.
? Actively manage any direct reports, providing guidance, mentoring and leadership.
? Support with new business pitches if required.
? Provide specialist technical advice on subject areas (online video, social, mobile, RTB etc) but also involve and coordinate work across specialist technical teams when required.
? Responsible for expanding the knowledge base across the team in other integrated areas particularly across device (mobile etc) and channels (social, video etc)
Data Driven Business leadership
? Fluency in Data strategies and data driven media.
? Good grasp on audience segmentation concepts.
? Good understanding of current marketing technologies and their applications to drive efficiency and effectiveness.
? Relentless focus on business outcome, with good analytical skills.
? Global media agency experience is essential.
? Entrepreneurial spirit / “Day 1” mindset.
? Educated to degree level. Analytics/ Computer science related degree would be a plus.
? Ability to simply frame complex arguments.
? Strong knowledge of media landscape.
? Ecommerce or Retail experience a plus.
? Must be sensitive to cultural issues in different countries and a good team player.
? Strong management and communication skills
? Ability to inspire and influence in a matrix environment
? Ability to large and multiple projects across a range of digital channels.
? Experience in delivering digital transformation projects.
? Good understanding of Martech landscape.
? Consultancy or client side experience a plus.
If this position sounds interesting, please contact Dana Penzkofer on Dana.Penzkofer@Adaptive-Digital.com