Live-Casino CRM Executive

  • Location

    London, United Kingdom

  • Sector:

    Marketing Automation & eCRM

  • Job type:

    Direct Hire

  • Salary:

    £25000-32000

  • Contact:

    Dana Penzkofer

  • Job ref:

    17123

  • Published:

    2 months ago

  • Expiry date:

    2020-03-19

Live- Casino RM Executive

Whether you’re seriously into your sports or it’s the Vegas scene that gets your heart racing, we have the job for you. Our Retention and Marketing Communications teams understand what makes our customers tick.

 

Purpose of the role

The CRM Executive will be responsible for project management of the marketing delivery of the Live Casino marketing promotions and communications, working across a range of teams within the business (including Design, Copy, Retention and Marketing Communications, Product & Branding) to effectively execute all Live Casino retention, conversion and reactivation based promotions across the company.

 

You will be responsible for:

  • Project managing promotions involving a number of stakeholders, with involvement in all Retention and Marketing processes from planning through to execution
  • Managing content creation with the help of the creative department
  • Ensure Live Casino sites are up-to-date across all languages – website, promotional materials, campaigns (Carousel, Game Lobby, Pop-up)
  • Troubleshooting issues from promotions to customer experience
  • Liaising with external providers in relation to software issues, features and promotions
  • Contributing to the creation of and updating the promotions calendar
  • Managing a range of communication tools – email, SMS, push notification, TV feed, landing pages
  • Liaising with various internal departments, working particularly closely on the Retention and Marketing Communications side of the business in coordinating and executing promotions
  • Performing analysis and reporting on general live casino performance and promotion success which includes:
    • Analysing and summarising large amounts of data using pivot tables to spot trends and patterns using excel skills, bringing together data from various sources (CRM tools)
    • Manipulate quantitative data and express as graphs and charts
  • Scheduling the promotions calendar with stakeholders in the same regional team
  • Profiling players to create specific segments and offers


You will have:

  • Fluent verbal and written English
  • Strong analytical skills
  • Intermediate Excel 
  • Project management focused
  • Exposure to e-marketing and CRM fields
  • Ability to multi-task and manage multiple assignments
  • Experience of working in a team
  • Liaising with a variety of stakeholders

 

If this is of interest please get in touch with Dana.Penzkofer@adaptive-digital.com +442086380769