Marketing Ops Manager

As the Marketing Operations Manager, you’ll work to define and own the strategy, processes, metrics, and technology to target the right buyers, generate high-quality leads, and help move them down the funnel. You will own, administer and build upon existing websites and marketing technology stack to scale and optimize marketing efforts and grow business. This role is highly strategic, analytical and data-oriented and is suited for someone unafraid to work in a rapidly growing startup environment.

 

Responsibilities

  • Own, administer, optimize, and build upon websites, Salesforce, and marketing automation tool stack
  • Build and refine the metric tracking / reporting infrastructure (e.g., Salesforce, Google Analytics, Mailchimp) in order to translate data into actionable insights that inform broader marketing efforts
  • Develop a strategic roadmap for site optimization and marketing automation improvement, including testing and implementation of new marketing tools
  • Collaborate with marketing team to develop and implement new website content, landing pages, demand generation strategies
  • Optimize lead to cash workflow efficiency related to Marketing and Sales transactions to and from Salesforce and integrated business applications (e.g., Drift, Intercom), and proactively integrating and syncing martech tools
  • Maintain marketing automation best practices including list management, optimization, data quality and hygiene, and troubleshooting

 

 

Experience

  • 3+ years of experience in in a fast-paced, demand generation focused marketing organization, ideally at a SaaS company
  • Proven experience in Salesforce administration (certification preferred)
  • Experience in website administration and various CMS applications (e.g. Instapage, Wordpress, etc.)
  • Applicable knowledge of HTML5, CSS3, JavaScript, jQuery preferred
  • Advanced understanding and use of Google Adwords, Google Webmaster Tools, Google Search Console, Google Analytics, Google Tag Manager
  • Experience integrating Salesforce with other third-party applications such as Zendesk, Intercom, Mailchimp, HubSpot, Zapier, and Marketo
  • Google Analytics, Salesforce, and HubSpot experience for goals, attribution and BI purposes
  • Excellent analytical skills and experience measuring data-driven marketing programs
  • Knowledge and execution of SEO strategy
  • Bachelor’s degree in Business Administration, Management, Analytics, Operations, Economics, Computer Science, or related field

 

 

Personal Characteristics

  • Analytical – can find meaning in numbers, and be a data-driven decision-maker
  • Excellent communicator – written and oral
  • Excellent time management and organizational skills
  • Adept at learning web-based tools
  • Resourceful. Figures out how to achieve results creatively with finite resources
  • Thrives in a nimble, lean, unstructured, fast-paced startup
  • Works collaboratively and energetically
  • Impeccable integrity and ethical standards. Self-aware, accepting, honest, open, polite and respectful of others
  • Ability to create and execute on processes for a growing SaaS startup using best practices
  • An undying commitment to personal growth and development
 

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