Programmatic Operations Manager

Job description

Job purpose: The Sr. Programmatic Operations Manager will be responsible for managing the programmatic operations team, leading all the programmatic optimisation, data analysis, finance analysis, troubleshooting, helping with programmatic campaigns and playing a key role in programmatic strategy for our client.

The Operations team
The operations team consists of 3 main parts: Campaign management, Programmatic Operations and Ad technology.
This Programmatic Optimisation Manager will be a part of a team of 4 and will have influence on other parts too. The operations team has grown from 2 to 10 members with in the span of last 2 years.

About you

•          Familiarity and understanding of current digital advertising offerings and products.

•          Ability to multi-task and work efficiently in a high-paced environment.

•          Good communication skills and an ability to deal and listen to people at all levels.

•          Support Sales teams with reports and analysis for campaign delivery and pitches.

•          Comfortable using Microsoft package including Excel, Word, PowerPoint, Outlook as well as Google packages.

Key Responsibilities:

•          Work very closely with Operations Director

•          Overseeing and manage the programmatic operations and its strategy for UK, APAC and EMEA

•          Manage financial reconciliation

•          Work on several programmatic and operation related projects

•          Help Troubleshoot any programmatic set up and campaigns

•          Manage SSPs and Ad networks.

Expected behaviours –
1. Leadership – These are challenging and changing times so it’s important you provide strong, clear direction and inspire and motivate your staff to deliver against objectives. You should be a trusted figure for your team so should always manage and engage with them with honesty and integrity.

2. Commercial Awareness – Our managers must be able to identify where the market is going and what customers need in order to promote the best business models to deliver value whilst still ensuring a tight rein on finances.

3. Continuous Improvement – Works in a smart, flexible and focussed way, is open to change and suggests ideas for improvements to the way things are done.

4. Collaboration – Builds and maintains positive and supportive working relationships with colleagues. Helps to create an inclusive and professional work environment.

5. Building Capability – Keeps own knowledge and skill set current and evolving and looks for ways to continue learning to support the achievement of business objectives.

6. Quality Service – Delivers high quality and efficient service and takes account of the diverse customer needs and requirements when looking at ways to improve service quality.

7. Responsive Delivery - Works to agreed business goals and objectives and deals with challenges in a constructive and responsive way. Takes personal responsibility for quality of outputs.

8. Information: Understanding the media space and publisher environment. Being aware of the industry, technology changes and its effects.

Day to Day Operations:

•          Managing team and their motivation

•          Identify any issues and potential revenue opportunities

•          Troubleshoot PMPs and maximise their performance

•          Daily revenue tracking

•          Regularly compare campaign objectives vs. performance data and identify strategies for maximising advertiser ROI

•          Work collaboratively with Head of Programmatic and Operations Director on various programmatic strategy

•          1st level troubleshooting of any ad creative issues that affect tracking, implementation, or reporting.

•          Day to day contact with various SSPs, adnetworks and finding opportunities to grow more revenue.

SKILLS AND EXPERIENCE

•          At least 5+ years’ experience working at a media company, SSP or ad network ideally in programmatic space.

•          Ability to multi-task and work efficiently in a high-paced environment

•          Demonstrable knowledge of RTB, audience data collection / tracking; ad network strategies and tactics, audience targeting best practice, ad serving, media reporting and analytics in web, mobile and video.

•          Experience in using Ad server, SSP, DMPs and working with ad networks.

•          Ability to work to deadlines, to prioritize work load and deliver accurate information on time to a high standard – and be comfortable under pressure and to work out of hours for issue resolution.

•          Strong business acumen and account management skills; financial and revenue accountability.

•          Robust analytical abilities and quantitative skills.

•          Key attention to detail and ability to spot issues.

•          Ability to take ownership and face challenges with enthusiasm.

•          Excellent Excel skills (create custom formulas, pivot tables, macros, etc).

If this position sounds interesting, please contact Dana Penzkofer on Dana.Penzkofer@Adaptive-Digital.com