SEM Manager

  • Location

    London , United Kingdom

  • Sector:

    Search

  • Job type:

    Direct Hire

  • Salary:

    £60,000 - £75,000 plus bonus

  • Contact:

    Dana Penzkofer

  • Job ref:

    16423

  • Published:

    12 months ago

  • Expiry date:

    2019-04-29

SEM Manager

This position sits within the Demand Generation team of a NYSE listed SaaS company, with global offices and a team of 3000+

Reporting into the Director of Search, you'll be responsible for PPC campaigns across Europe that drive new customers to the business.

This is an extremely dynamic position and a great opportunity for an analytically strong SEM marketer with experience from SaaS or within a B2B marketing team.

Responsibilities:
• Optimize paid search campaigns
• Analyze campaign performance, on a daily, weekly and monthly basis • Keyword research and query mining to identify new and negative keywords
• Write, test, and optimize ad copy and ad extensions
• Devise landing page A/B tests and work with web and creative teams to execute
• Manage and optimize acquisition and retargeting campaigns on the Google Display Network

Qualifications:
• 3-5 years managing large Paid Search campaigns. B2B, SaaS, ad agency, or lead gen experience is a plus.
• Knowledge and experience with Google AdWords, Bing Ads, Yahoo! 
• Hands-on campaign management experience in Facebook Ads Manager, LinkedIn

Please contact Rebecca Woodfield for more detail.
+44 0208 123 0441 
Rebecca.Woodfield@adaptive-digital.com