As the CRM strategist, your responsibilities will include:

• Owning the CRM strategies and measures and building up the department.
• Driving growth and engagement for 2 well-established brands across multiple countries.
• Building a retention program that keeps customers coming back for more.
• Crafting compelling email and newsletter campaigns that build strong bonds with customers and drive sales growth.
• Delivering personalized content that speaks directly to each customer's needs and interests through expert segmentation skills.
• Identifying new opportunities to engage and delight customers by analyzing their behaviors, preferences, and needs.
• Leading CRM projects and developing campaigns along the full customer lifecycle.
• Taking responsibility for the technical functionality of the Referral and VIP program.
• Implementing new features and reporting and evaluating project performance

• You have a minimum of 5 years of relevant professional experience in CRM, preferably in an e-commerce company or agency, and are looking to take the next professional step.
• You will have strategic responsibility for CRM in this role, but must be willing to take on operational implementation initially until your team grows with success.
• Skilled in setting up and controlling automated workflows (transactional emails, emails based on customer/purchasing behavior, etc.), and not afraid to implement them.
• Experience working with common CRM tools (e.g. Klaviyo, Emarsys) and familiarity with Google Analytics or browser push notifications is preferred.
• Strong analytical skills and knowledge of elementary CRM KPIs are necessary to regularly check the success of campaigns.
• Curious and creative with a good feel for customers and products.
• Ability to work independently and on your own responsibility, and structured way of working is essential.
• Fluent English is a prerequisite for this position.