Senior Programmatic Strategist

  • Location

    Frankfurt, Germany

  • Sector:

    AdTech & Programmatic

  • Job type:

    Direct Hire

  • Contact:

    Harry Kew

  • Job ref:

    17635

  • Published:

    2 months ago

  • Expiry date:

    2019-06-11

Senior Consultant Programatic SEA (w / m / d) Location Frankfurt / Main, full time
We guarantee successful digital marketing. As experts in programmatic marketing, data-driven advertising, paid social, SEA, digital analytics and attribution, we stand for efficient conversion optimization in the digital distribution of our partners.
Your area of ??responsibility:
• You are responsible for advising our customers in the field of programmatic and data-driven strategy and are the interface within the agency with the account teams as well as between customers and technology partners
• You create programmatic strategies along the entire funnel, from branding to prospecting to retargeting and accompany the operational implementation and optimization by the trading team
• You develop best-practice models based on hypotheses, develop forecasts and generate insights to optimize ongoing always-on campaigns
• You manage the regular insights communication with our clients and also realize regular strategy meetings, reviews and workshops with customers
• You train the colleagues in the account team in the Programmatic Strategy area and on
Requirements:
• You have 2-4 years professional experience and are programmatic specialist with profound experience in the care of demanding (international) customers
• You have a broad understanding of various programmatic campaign management technologies (DSPs, Analytics, Adserving, DCO, with focus on Google Stack)
• You are confident in the use of data (1st, 2nd, 3rd party) and in the setup of all programmatic deal types, in addition, you have experience with cross-device targeting / tracking
• You look at programmatic in the overall context and see the cross-channel interaction with SEA, Display and Paid Social
• You have very good analytical skills and the ability to handle complex issues, you are familiar with MS Office products and your English is safe
• And it is also important to us that you enjoy your task,