SEO/SEM Manager

  • Location

    London, United Kingdom

  • Sector:

    Search, Social

  • Job type:

    Direct Hire

  • Contact:

    Dana Penzkofer

  • Job ref:

    17822

  • Published:

    3 months ago

  • Expiry date:

    2020-07-21

SEM/SEO Specialist

 

My client is a rapidly growing start-up in the eCommerce discount marketplace industry, giving customers an endless range of unique items and experiences. To support its rapid growth, my client is looking for an experienced ecommerce SEM/SEO specialist with strong analytics skills and a track record of data-driven decision making to take control of our SEO and PLA strategies.

To fill this role you will be:

  • Adapt at researching markets, deriving competitive intelligence from various sources and generating a positive return on investment spend
  • Enthusiastic to maintain customer engagement and conversion
  • Comfortable in a fastpaced role and enjoy setting and achieving ambitious targets

Key responsibilities:

  • Daily running of current PLA activities (Google Shopping)
  • Always researching new strategies for Search Engine Marketing
  • Optimising SEO strategy with paid marketing activities
  • Tracking Spend, Sales and ROI figures for products in our live portfolio
  • Collaborating with colleagues in other functions to optimise online offers and maximise returns
  • Detailed analysis to find the story that the data is telling you
  • Presenting proposals to CSuite

Requirements:

  • It is essential to have strong SEM and SEO experience
  • Strong knowledge of Excel/Google Sheets is essential
  • Experience with Facebook Ads is a plus
  • Strong analytical skills and highly data literate
  • Experience in managing search marketing campaigns
  • Familiarity with SQL (ability to write queries) would be a great advantage
  • Experience with Tableau or similar data visualisation packages is a bonus
  • Experience in retail eCommerce would be an advantage
  • Track record of datadriven decision-making
  • University degree in a mathematical or scientific field would be beneficial
  • Have the determination and drive to push for results