SEM/SEO Specialist
My client is a rapidly growing start-up in the eCommerce discount marketplace industry, giving customers an endless range of unique items and experiences. To support its rapid growth, my client is looking for an experienced ecommerce SEM/SEO specialist with strong analytics skills and a track record of data-driven decision making to take control of our SEO and PLA strategies.
To fill this role you will be:
- Adapt at researching markets, deriving competitive intelligence from various sources and generating a positive return on investment spend
- Enthusiastic to maintain customer engagement and conversion
- Comfortable in a fastpaced role and enjoy setting and achieving ambitious targets
Key responsibilities:
- Daily running of current PLA activities (Google Shopping)
- Always researching new strategies for Search Engine Marketing
- Optimising SEO strategy with paid marketing activities
- Tracking Spend, Sales and ROI figures for products in our live portfolio
- Collaborating with colleagues in other functions to optimise online offers and maximise returns
- Detailed analysis to find the story that the data is telling you
- Presenting proposals to CSuite
Requirements:
- It is essential to have strong SEM and SEO experience
- Strong knowledge of Excel/Google Sheets is essential
- Experience with Facebook Ads is a plus
- Strong analytical skills and highly data literate
- Experience in managing search marketing campaigns
- Familiarity with SQL (ability to write queries) would be a great advantage
- Experience with Tableau or similar data visualisation packages is a bonus
- Experience in retail eCommerce would be an advantage
- Track record of datadriven decision-making
- University degree in a mathematical or scientific field would be beneficial
- Have the determination and drive to push for results