SEM/SEO Specialist

My client is a rapidly growing start-up in the eCommerce discount marketplace industry, giving customers an endless range of unique items and experiences. To support its rapid growth, my client is looking for an experienced ecommerce SEM/SEO specialist with strong analytics skills and a track record of data-driven decision making to take control of our SEO and PLA strategies.

To fill this role you will be:

Adapt at researching markets, deriving competitive intelligence from various sources and generating a positive return on investment spend
Enthusiastic to maintain customer engagement and conversion
Comfortable in a fastpaced role and enjoy setting and achieving ambitious targets

Key responsibilities:

Daily running of current PLA activities (Google Shopping)
Always researching new strategies for Search Engine Marketing
Optimising SEO strategy with paid marketing activities
Tracking Spend, Sales and ROI figures for products in our live portfolio
Collaborating with colleagues in other functions to optimise online offers and maximise returns
Detailed analysis to find the story that the data is telling you
Presenting proposals to CSuite

Requirements:

It is essential to have strong SEM and SEO experience
Strong knowledge of Excel/Google Sheets is essential
Experience with Facebook Ads is a plus
Strong analytical skills and highly data literate
Experience in managing search marketing campaigns
Familiarity with SQL (ability to write queries) would be a great advantage
Experience with Tableau or similar data visualisation packages is a bonus
Experience in retail eCommerce would be an advantage
Track record of datadriven decision-making
University degree in a mathematical or scientific field would be beneficial
Have the determination and drive to push for results