Organic Search Marketing

The growth opportunities provided by content and technology-driven organic search marketing is immense. That is why SEO is a quickly evolving online marketing discipline and offers a variety of tools and a good ROI.

We keep pace with the market and are constantly in contact with candidates who create and implement creative and innovative organic search strategies. Reach out if you want to learn more about SEO talent for your market.

Technical SEO

Content: We work with SEO experts with strong technical background who understand the importance of a variety of technical website parameters. They understand the nature of the web ecosystem and know ways of optimizating the following aspects:

  • Crawling
  • Rendering
  • Indexation
  • Mobile SEO
  • Page speed
  • (Domain) Migrations
  • and more...

On-Page SEO

Our candidates have good understanding of front-end development (HTML, CSS, JavaScript) and search engine algorithms which allow them to be successful at:

  • Content Marketing
  • Site Architecture including URL-structuring
  • TAG and Meta descriptions
  • Keyword optimisations
  • and more…

Off-Page SEO

If you want to drive significant organic traffic to your website then you need to remember about effective off-page SEO on top of your technical and on-page SEO strategy. Only a strong combination of all 3 components will allow you achieve the desired search ranking. Successful off-page SEO combines of:

  • Link Building
  • Backlink source analysis
  • Social media link marketing
  • and more…

SEO Tools

  • Google Analytics & Search console
  • MOZ
  • SEMrush
  • Ahrefs
  • Searchmetrix
  • Sistrix
  • and many more…

Active jobs

Senior SEO Manager

bis zu 60000€ Fix
Aktuell sind wir auf der Suche nach einer/m: (Senior) SEO Manager für eine Berliner Online Marketing Agentur, die sich als Top-Experten im E-Commerce etabliert haben! Hier bist Du in besten Händen: die Gründer der Agentur sind ehemalige Manager von Otto und Zalando und kennen daher den E-Commerce-Bereich aus der Perspektive von Marktführern. Somit ziehen sie nicht nur spannende Top-Player der E-Commerce-Welt als Kunden an Land, sondern bringen auch mit ihrem Fachwissen ihre Mitarbeiter fachlich auf die nächste Ebene voran. Hier wirst du Teil eines hilfsbereiten, eingespielten und hochspezialisierten Teams in einem schnell wachsenden Markt! Deine Aufgaben: Verantwortung für On- und Off-Page-Konzepte und Strategien im SEO-Bereich Umsetzung einer gesunden Mischung von Content- und technischem SEO Direkte Handhabung des Tracking, Reporting und der Kundenkommunikation Enge Zusammenarbeit mit dem Head of SEO und dem bestehenden Expertenteam Unterstützung neuer und wachsender eCommerce-Player im Bereich SEO Deine Benefits: Viel Gestaltungsspielraum und Freiheit, innovative Ideen umzusetzen Überdurchschnittliche Bewertungen auf Kununu, die unsere herausragende Unternehmenskultur widerspiegeln Flexibles Arbeitsmodell mit Vollremote-Optionen und flexiblen Arbeitszeiten Die Möglichkeit, von den langjährigen Erfahrungen einer spezialisierten SEO-Agentur zu profitieren Eingespieltes und unterstützendes Teamumfeld in einem schnell wachsenden Markt Klingt spannend? Dann freue ich mich dir mehr zu erzählen und bin gespannt auf deinen Lebenslauf! Marek Wierzbicki Tel: +49 (0) 174 657 6205 E-Mail:   #LI-MW1 #LI-Remote

Head of Marketing

United Kingdom
Depending on experience, £65,000 - £80,000, including bonus, plus benefits
Are you ready to make your mark in the world of marketing and press relations? Do you thrive on being a dynamic team player with a diverse range of responsibilities? Look no further – we have the perfect opportunity for you. Adaptive Digital, a premier specialist digital recruitment agency, is seeking a talented Head of Marketing to join a relevant, modern, and international hotel chain based in London, just outside Kensington. This thriving hotel chain creates exceptional, unique experiences for its customers and operates within the FMCG sector, one of the largest beverage groups globally. Your Role: As the Head of Marketing, you will lead the marketing efforts across all locations in Europe and the United States, spearheading a team of 3. Reporting directly to the Chief Commercial Officer, this key leadership role involves developing and executing the brand marketing strategy, managing a high-performing team, and driving brand awareness and engagement. Your role is central to enhancing the brand's presence and delivering unique experiences to guests. Key Responsibilities: Develop and execute a comprehensive brand marketing strategy aligned with the company's goals and values. Lead and manage a team of marketing professionals, fostering a creative and collaborative work environment. Oversee all marketing initiatives, including digital marketing, content creation, public relations, and social media, to enhance brand visibility. Stay updated on industry trends and competitor activities to ensure the brand remains competitive and innovative. Collaborate closely with cross-functional teams, including Sales, Operations, and Design, to ensure consistent brand representation. Effectively manage the brand marketing budget. Cultivate and maintain strong relationships with external partners and agencies. Measure the success of marketing campaigns through key performance indicators (KPIs) and make data-driven improvements. Support the opening of new locations and ensure a consistent brand message is delivered. Your Qualifications: A background in marketing, business, or communications. Proven experience in brand marketing, preferably within the hospitality or lifestyle industry. Strong analytical skills and the ability to use data-driven insights for decision-making. Excellent written and verbal communication skills. Collaborative mindset and ability to work effectively in cross-functional teams. Exceptional attention to detail, organizational skills, and a methodical approach. Eligibility to work in the UK. Flexibility to travel as needed, including visits to our hotel locations. Preferred Experience: Familiarity with the global hospitality industry. Employee Benefits: Joining our team comes with numerous benefits, including: Additional holiday for your birthday, in addition to your annual leave allowance. Support for fertility treatment with up to three days of paid leave for employees undergoing treatment. Employee Bounty Program, offering compensation for successful new hire referrals. Contribution toward gym membership fees. Ideas Award, providing the opportunity to double pay for one month for valuable suggestions and feedback. Employer-funded life assurance and income protection. Health plan coverage for dental, vision, private GP appointments, and wellbeing services. Access to Simply Rewards, offering discounts and promotions. Accommodation benefits: 2 free nights at any of our properties and reduced room rates for staff, friends, and family. Cycle to Work Scheme for cost-effective bike purchases. Employee Assistance Programme for life support and guidance. Office perks like fresh fruits, snacks, drinks, and ice cream. International career opportunities. Social events, celebrations, and employee recognition schemes. Online learning tools to support your professional development.   If this role aligns with your career aspirations, seize the opportunity and apply today! No CV? No problem – utilize your LinkedIn or XING profile. If you know someone who would excel in this position, encourage them to apply. Take advantage of our referral program, where you receive €500 / £425 / $530 / SGD730 for a successful referral, and we make an equal charitable donation. Learn more about our referral program here: For any questions or further information, please contact Alisa Liddell: +442034733808 #LI-AL1

PR Account Manager

Salary depends on experience, we're looking from Junior to Mid level candidates
Shape Your Career in Marketing! Are you ready to make your mark in the world of marketing and press relations? Do you thrive on being a dynamic team player with a diverse range of responsibilities? Look no further – we have the perfect opportunity for you. Here at Adaptive Digital we're a specialist recruitment agency, seeking a talented PR Account Manager to handle, Marketing and Press Coordinator one of our client's innovative teams. This is a hybrid position 2 days week in office (one being Thursday), and is based just outside North Frankfurt. You will be working on a key client account in the FMCG (Fast-Moving Consumer Goods) space, one of the largest beverage groups globally, known for its innovative and dynamic brands. Here's what your role entails: Your Responsibilities: Customer Engagement: Provide expert advice and support, primarily in the area of specialist press work, as well as sales and shopper marketing. Project Management: Organize and oversee projects to ensure smooth execution. Press Relations: Handle press inquiries, write press releases, liaise with press representatives, and manage various aspects of specialist press work. Ad Scheduling: Manage advertising schedules to optimize campaign performance. Marketing Materials: Develop compelling marketing materials to drive sales. Event Coordination: Plan and organize photoshoots to capture compelling marketing content. Financial Management: Prepare calculations, timelines, and deliver engaging customer presentations. Day-to-Day Operations: Reliably manage the daily business operations and contribute to the smooth functioning of the team. Your Qualifications: Educational Background: Advertising training or a degree in business or communications. Professional Experience: Demonstrated experience in press and marketing, either within an agency or a company, preferably in the spirits/AFG sector. Spirits Enthusiast: A strong interest in the spirits sector and a passion for the industry. Media Landscape: Familiarity with the media landscape, particularly in gastronomy and retail. Marketing Savvy: High marketing and internet affinity. Proactive Attitude: Demonstrated initiative, flexibility, and a strong work ethic. Hands-On Approach: A practical, hands-on mentality. Team Player: Excellent teamwork skills, enthusiasm, sociability, and a strong customer orientation. Language Skills: Proficiency in both German and English. Bonus Points: Knowledge of or interest in AI tools such as ChatGPT would be a plus. If this role aligns with your career aspirations, seize the opportunity and apply today! No CV? No problem – utilize your LinkedIn or XING profile. If you know someone who would excel in this position, encourage them to apply. Take advantage of our referral program, where you receive €500 / £425 / $530 / SGD730 for a successful referral, and we make an equal charitable donation. Learn more about our referral program here: For any questions or further information, please contact Nikola Kozakova: +442033072335 #LI-NK1 #LI-hybrid

(Senior) SEO Manager

bis zu 65000€ Fixum
Momentan sind wir in Zusammenarbeit mit einer namenhaften Personal Development-Plattform auf der Suche nach einem Senior SEO Manager! Arbeitsort ist Hybrid in Köln. Hierbei handelt es sich um eine in Deutschland führende Education-Platform, die Coachings, Ausbildungen, Online- und Live-Events zu Themen wie: Motivation, Selbstverwirklichung, Glück, Achtsamkeit, Persönlichkeitsentfaltung anbieten! Darüber hinaus kann man zum Coach ausgebildet werden oder als (angehender) Selbständiger (m/w/d) im Rahmen der Business Academy durch langjährige Experten in zahlreichen Bereichen das richtige Knowhow erlangen und Schritt für Schritt langfristig erfolgreich in seinem Geschäft werden. Die Position als Senior SEO ist hochangesetzt: Du bist sowohl voll im operativen Geschäft der Rolle drin: die operative Umsetzung von SEO-Strategien, Kennzahlanalyse, technischen Optimierungen an der Website und Erstellung von Content; dafür aber auch als ‚Wissensträger‘ für das Team – somit hast Du die Kontrolle über das Big Picture und nutzt Deine Vogelperspektive als Vorteil für einen optimalen Ablauf. Hier lässt du Dein mehrjähriges Knowhow strahlen! ? Klingt spannend? Dann freue ich mich total auf Deinen CV! Tom Barreck Tel: 0151 4462 9507 E-Mail: #LI-TB1 #LI-Hybrid

Read our Blogs

15. 11. 2018

Specialist or Generalist? Where to Invest in your Digital Career

Which path adds greater value to your CV, specialist expertise or broad-ranging skills?It’s one of the most important questions digital marketers face when looking to build durable, high-paying careers in a fast-paced and competitive industry:Specialist or generalist?It’s not an issue encountered exclusively by entry-level job seekers, either.Marketers of all experience tiers navigate an ongoing series of career decisions, each of which can impact not only short-term job satisfaction but long-term employee worth.Mile wide or mile deep?On the surface, choosing between specialist and generalist can seem a fairly easy exercise when weighing the two options in a basic pros and cons analysis.Specialists can, in some cases, command higher salaries because of in-depth knowledge that relatively few candidates in the market offer to employers.         They can also enjoy better job security (all other factors being equal), for the simple reason that they're harder to replace.On top of that, they can have an ‘easier’ career path in some senses, since their skill set is suited to very specific jobs. Unlike marketers with a range of abilities, they never face the agony of choice in the same way, and instead can clearly identify roles which directly match their expertise.The flip side, however, is that specialists can limit their career options to a smaller set of available jobs in general.This can reduce the frequency with which they can change jobs (if they wish to), as well as restricting the types of companies they can work for.  Most significantly, specialists are also at risk of becoming obsolete or redundant in a way that generalists are not. In the age of AI, this can be a very real concern if your specialism is something that's under threat from automation and advances in machine learning.***Generalists, on the other hand, can find job-seeking to be a more complex (and potentially more time-consuming) process as there are fewer roles for which they are a ‘perfect’ hard skills match.Additionally, employers looking for all-rounders may not have a precise idea of exactly who they're trying to hire, which can draw out interview and assessment processes even further.Naturally, the reverse is true – generalists typically have more options to choose between, and can move more freely.When it comes to pay, generalists do risk being pegged into lower salary brackets, but this is usually dependent on the depth of knowledge of each area that they master, and the overall impact they can have as a result.A ‘generalist’ who is no more than the sum of their parts (knows a little a lot) has very different worth to an employer when compared with someone who leverages their broad understanding to add strategic value and make big-impact contributions.This latter type of generalist can command premium pay packages as they offer the potential to accelerate business performance and not merely impact one component.Different flavors of specialismA key to making a more informed decision about digital marketing career development is understanding the different forms that ‘specialism’ can take.For instance, default thinking is often for marketers to view specialism principally in terms of channel – building expertise in areas such as SEO, programmatic, analytics or paid search.It’s worth keeping in mind that specialism, and the benefits it can bring, can be built in many different ways.B2B vs B2C is a great example - although many of the core tools and principals involved are the same in both kinds of marketing, the strategies, metrics and methodologies used in attempting to reach a broad consumer market are extremely different from those used to target business customers.Experts in B2C marketing can create value in their experience and skill set in much the same way a market channel specialist can.Other ways to develop specialism include aspects like business maturity – early-phase companies face different challenges from established businesses, and marketers who have proven track records of success in those respective environments have a specialism that is valuable to a prospective employer.Vertical market is another important factor – expertise in digital marketing within sports brands, iGaming, luxury retail and real estate all require unique knowledge and exposure that builds specialism in a different way.All of these (and many more) are forms of specialism that create employee value without being limited to technical channel expertise.Adapting to the environmentThe business setting in which digital marketers are building their careers also has a big part to play in answering the specialist vs generalist conundrum.For professionals in an agency environment, looking to develop a career path within the services community of digital marketing, specialism can be of high value due to the silo-ed structure of agency teams and the need for highly skilled professionals to focus on key channels for client campaigns. There is a clear career path for domain experts to climb an established career framework.In an e-commerce environment, however, a broader skill set can often be valued as an asset, given the need for teams to evolve with shifting business priorities and the high degree of interaction among online marketing colleagues. A marketer who limits their skill set to a single area can quickly find themselves overlooked for promotion due to the rigidity of what they offer.Specialization without isolationWhether marketers invest in their future worth by developing deep roots or broad abilities, a crucial part of successful career development in digital is building a robust awareness of peripheral marketing channels and comprehension of the co-dependence of elements of the overall marketing mix.In Adaptive’s article earlier this year, there was a clear consensus among agency owners and e-commerce marketing teams that candidates who fail to demonstrate a holistic understanding of the marketing process put themselves at a major career disadvantage – both at interview time and in promotion scenarios – even if their hard skills are excellent.Whether specialist or generalist, a strong fundamental appreciation of how different channels interact with each other and a curiosity to fully understand the mechanics of an integrated digital marketing strategy are the keys to laying solid career foundations.***To view Adaptive Digital’s full range of SEO jobs across Europe and North America, click here.