CRM & Marketing Automation

Unique access to top CRM and marketing automation professionals.

CRM and marketing automation are the foundation of a successful consumer marketing strategy. Finding the right CRM talent, technology and solutions open the door to building high-grow, scalable organizations and to implementing successful acquisition and retention initiatives. We offer unique access to top CRM and automation marketers who will bring companies´marketing to the next level.

Campaign Management

We provide access to CRM Marketing experts specialised on all relevant steps along the Customer Experience:

  • Personalisation & automation
  • Customer Lifecycle Management
  • Customer Retention
  • Loyalty Management
  • Customer journey building
  • A/B testing
  • Content Automation

Channels

To reach specific target groups through all relevant CRM channels depending on target groups, industry and customer engagement trends, Adaptive connect with candidates who bring experience working with running campaigns across:

  • Email
  • Web-Push
  • In-App
  • Messenger
  • SMS
  • Omni-channel

Technology

We recruit experts with specialized CRM and CRM Cloud Platform experience, as well as with ability to implement and lead innovative and sophisticated tech-stack solutions that enable businesses to lead the market.

  • Marketing Clouds (Salesforce, Adobe, Oracle, etc.)
  • Automation tool (Marketo, Pardot, Hubspot, etc.)
  • CRM tool migration
  • Customer Data Platform Development
  • Solutions Design (E2E)
  • CRM Tech-Stack Implementation

Customer Experience & Customer Analytics

Strong analytical skills and data literacy are key factors that we look out for in our candidate network, from SQL to Machine learning solutions that provide intelligence for competitive CRM strategies.

  • Customer Segmentation
  • Survey & NPS solutions
  • CRM tracking solutions
  • Full Customer Lifecycle strategy
  • Customer Data Science
  • Machine Learning Solution
  • Customer Basket analysis

Active jobs

CRM & Marketing Automation Executive

Dublin
Ireland
up to € 40 000
CRM & Marketing Automation Specialist Dublin/ Hybrid  We are looking for a CRM & Marketing Automation Specialist to join one dynamic Email Marketing team. If you excel in a fast-paced setting, have a passion for ongoing learning, and enjoy working towards defined goals, this role is ideal for you. As a CRM & Marketing Automation Specialist, you will evaluate clients' current email marketing efforts, understand their business and customer profiles, and create and implement improved strategies to achieve outstanding results. You will be responsible for overseeing all elements of email marketing campaigns, including market research, automation setup, list management, A/B testing, content creation, and performance analysis.   Your Benefits: Competitive salary A focus on professional development within an independent digital marketing agency A supportive and enjoyable work environment Continuous training opportunities with a focus on career growth Your Role & Responsibilities: Review existing email campaigns to identify strengths and areas for improvement Develop diverse email strategies for eCommerce, B2B, lead nurturing, newsletters, etc. Implement effective list segmentation techniques Manage customer lists and databases Plan, design, and create automated email flows and campaigns Craft compelling email copy and design engaging templates Monitor, optimize, and report on campaign performance Stay updated on changes in the digital landscape, including third-party cookies and data privacy legislation, and educate clients on these topics Communicate strategy, project progress, and results to clients and team members Identify opportunities for business growth through email marketing for new and existing clients Prepare and present proposals to potential clients Professional Competencies: Strong passion for email marketing, CRM, and automation Excellent writing and verbal communication skills Creative problem-solving abilities Attention to detail and the ability to manage multiple tasks in a deadline-driven environment Clear and effective communication on email marketing and automation topics High levels of integrity, autonomy, and self-motivation Excellent analytical, organizational, project management, and time management skills Requirements: To qualify for this role, you should have: Over 2 years of experience managing email campaigns and automations Extensive knowledge of Klaviyo and its capabilities Experience with other recognized email platforms (e.g., Mailchimp, Hubspot, Salesforce, Constant Contact, Campaign Monitor) is a plus Experience with Google Analytics and email reporting tools Proficiency in MS Office and Google Docs product suites A BSc/BA degree in marketing/advertising, business, or a related field Experience in other digital marketing areas (Paid Social, Paid Search, SEO) is a plus Experience working in an agency environment is a plus If this role aligns with your career aspirations, seize the opportunity and apply today! No CV? No problem – utilize your LinkedIn or XING profile. If you know someone who would excel in this position, encourage them to apply. Take advantage of our referral program, where you receive €500 / £425 / $530 / SGD730 for a successful referral, and we make an equal charitable donation. For any questions or further information, please contact Alisa Liddell: alisa.liddell@adaptive-digital.com +44203473380   #LI-AL1 #LI-Hybrid

CRM-Manager (w/m/d)

Dusseldorf
Germany
-
Für meinen wichtigsten Kunden am Standort Düsseldorf suche ich ab sofort einen B2C-CRM-Manager (Präferenz Zoho CRM)! Die Position: Du bist ein Schlüsselmitglied im dynamischen Produkt-Team. Deine Rolle als CRM-Experte ermöglicht es, Kundenbeziehungen zu überblicken und neue Potenziale zu entdecken. Deine Kommunikationsfähigkeiten sind herausragend, sowohl im Verständnis neuer CRM-Features als auch in der Umsetzung maßgeschneiderter Marketingkampagnen. Du bist die wichtigste Schnittstelle zu Deinen Marketingkollegen. Als CRM-Experte bringst Du das Team auf ein neues Level. Deine Kenntnisse und die Zusammenarbeit mit dem Product Owner und dem Entwicklerteam ermöglichen grundlegende Verbesserungen. Deine agile Arbeitsweise und Bereitschaft zur ständigen Verbesserung sind entscheidend. Du bist stets veränderungsbereit und reagierst auf Kundenwünsche mit Vollgas. Dein Profil: Abgeschlossenes Studium in Wirtschaft, Wirtschaftsinformatik oder einem vergleichbaren Bereich mit relevanter CRM-Erfahrung. Erfahrung in agilen Teams und Kenntnisse im Umgang mit Backlogs. Zielgerichtete und wertschätzende Kommunikation, Fähigkeit zur Präsentation vor der Geschäftsführung. Analytische Fähigkeiten, Strukturiertheit und Kenntnisse in Zoho (oder einem anderen CRM), Jira, Confluence sowie der MS-Welt. Note for applicants - if you don't speak fluent German, don't have the right to work in Germany without a work permit and don't bring at least 2 years of relevant experience, you regrettably won't be considered. Interessiert? Dann freue ich mich auf Deine Kontaktaufnahme! E-Mail: sebastian@adaptive-digital.com #LI-SH1 #LI-Hybrid

Head of HubSpot CRM

Remote
Germany
-
Für einen meiner wichtigsten Kunden, eine renommierte Digitalagentur & Salesforce-Partner, suche ich ab sofort einen HubSpot Teamlead an den Standorten München, Hamburg oder Düsseldorf. Deine Aufgaben: Beratung von Kunden zur Optimierung ihrer HubSpot-Lösungen und Begleitung bei der Digitalisierung von Geschäftsprozessen Identifikation von Potenzialen für die Weiterentwicklung der Key Accounts und enge Zusammenarbeit mit dem Vertriebsteam Fachliche und disziplinarische Führung des HubSpot Sales-, Beratungs- und Implementierungsteams Durchführung von HubSpot-Schulungen HubSpot-Implementierungsprojekte leiten Dein Profil: Abschluss in (Wirtschafts-) Informatik, BWL mit Schwerpunkt Vertrieb, Einkauf, Logistik oder eine ähnliche Ausbildung. Min. C1 Deutsch-Niveau 3 bis 4 Jahre praktische Erfahrung in der fachlichen und technischen Implementierung sowie Administration von HubSpot oder vergleichbaren CRM-Lösungen Erste Führungserfahrung oder Projektleitungserfahrung in einem Dienstleistungsunternehmen oder im Multi-Projektmanagement Bist du bereit, als HubSpot Lead in einem dynamischen Umfeld den nächsten Schritt zu gehen? Note for applicants - if you don't speak fluent German, don't have the right to work in Germany without a work permit and don't bring at least 3 years of experience, you regrettably won't be considered. Interessiert? Dann freue ich mich auf deine Kontaktaufnahme! E-Mail: jan@adaptive-digital.com #LI-JR2 #LI-Hybrid

(Senior) HubSpot Consultant

Remote
Germany
-
Für einen meiner wichtigsten Kunden, eine High-Growth Digitalagentur in Baden-Württemberg, suche ich ab sofort einen HubSpot Consultant, idealerweise auf Senior-Level. Das sind deine Aufgaben als HubSpot Consultant: - Du übernimmst eigenverantwortlich HubSpot Enterprise-Projekte und berätst Kunden, analysierst ihre Anforderungen und Geschäftsziele. - Die Implementierung der HubSpot Suite und die Integration externer Tools liegen in deinem Aufgabenbereich, ebenso die Entwicklung von Automatisierungsstrategien und Multi-Channel-Kampagnen. - Du setzt Marketing-, Vertriebs- und Service-Maßnahmen um, stets im Einklang mit den DSGVO-Anforderungen, und optimierst diese kontinuierlich. - Zusätzlich organisierst du Marketing Automation Workshops von Vorbereitung über Durchführung bis zur Nachbereitung. Dein Anforderungsprofil: - 3 Jahre Erfahrung in CRM, Marketing Automation und E-Mail-Marketing. - Fundierte Kenntnisse der HubSpot Suite. - Starke analytische und strategische Fähigkeiten sowie technisches Know-how in neuen Tools. - Grundlegende Programmierkenntnisse (HTML, CSS). - Fließende Deutsch- und Englischkenntnisse. - Teamfähigkeit und Motivation zur kontinuierlichen Weiterentwicklung. - Erfahrung mit anderen Marketing Automation oder CRM Tools ist von Vorteil. Note for applicants - if you don't speak fluent German, don't have the right to work in Germany without a work permit and don't bring at least 2 years of experience, you regrettably won't be considered. Interessiert? Dann freue ich mich auf deine Kontaktaufnahme! E-Mail: jan@adaptive-digital.com #LI-JR2 #LI-Remote

(Senior) Project Manager Marketing

Sindelfingen
Germany
-
Für einen meiner wichtigsten Kunden, eine High-Growth Digitalagentur in Baden-Württemberg, suche ich ab sofort einen Projektmanager mit Marketing & CRM-Fokus. Alternativ kannst du auch aus Portugal arbeiten! Du übernimmst als (Senior) Projektmanager/in eigenständig die Verantwortung für Projekte. Du berätst Kunden und stimmst ihre Anforderungen, Unternehmensziele und Prioritäten ab. Zusätzlich planst du Zeit und Ressourcen für Projekte, überwachst deren Durchführung und kontrollierst das Budget. Du unterstützt die Teams bei der Entwicklung passender Lösungen für Kunden und organisierst interne sowie externe Präsentationen und Meetings. Aktiv gestaltest du interne Prozesse, dokumentierst sie und testest neue Lösungen und Tools. Wir suchen eine motivierte Person, die 3–5 Jahre Berufserfahrung im Projektmanagement, vorzugsweise im Agenturumfeld, mitbringt. Soziale Kompetenzen, Führungsqualitäten, sicheres Zeitmanagement, Beratungs- und Kommunikationsfähigkeiten sowie Kenntnisse in relevanten Projektmanagement-Tools sind essenziell. Gute Deutsch- und Englischkenntnisse, analytisches Denken, technisches Grundverständnis und Erfahrung im Performance-Marketing und Marketing Automation sind von Vorteil. Initiative, Teamgeist und ein Grundverständnis der Datenschutzgrundverordnung sind ebenfalls gefragt. Note for applicants - if you don't speak fluent German, don't have the right to work in Germany without a work permit and don't bring at least 2 years of experience, you regrettably won't be considered. Interessiert? Dann freue ich mich auf Deine Kontaktaufnahme! Email: jan@adaptive-digital.com #LI-JR2 #LI-Hybrid

Marketing Automation Manager (HubSpot)

Remote
Germany
-
Für einen meiner wichtigsten Kunden, eine High-Growth Digitalagentur in Baden-Württemberg, suche ich ab sofort einen Marketing Automation Manager mit HubSpot-Fokus. Als Marketing Automation Manager bist Du verantwortlich für die Implementierung & Weiterentwicklung von Marketing Automation Maßnahmen bei Deinen Kunden. Du übernimmst eigenständig die Verantwortung für innovative Marketing Automation-Projekte. Deine Tätigkeiten umfassen die kundenorientierte Beratung sowie die Analyse von Kundenanforderungen und Geschäftszielen. Du implementierst Marketing Automation Systeme und bindest externe Tools an. Du entwickelst Automatisierungsstrategien und Multi-Channel-Kampagnen. Dein Fokus liegt auf dem fortlaufenden Monitoring und der Optimierung dieser Maßnahmen, um die definierten Zielsetzungen zu erreichen. Zusätzlich gestaltest Du als Marketing Automation Specialist Workshops – von der Vorbereitung über die Durchführung bis zur Nachbereitung. Um erfolgreich in dieser Position zu sein, bringst Du mindestens 2 Jahre Erfahrung in Marketing Automation, CRM und E-Mail-Marketing mit. Dein sicherer Umgang mit der HubSpot Growth Suite, ausgeprägte analytische und strategische Fähigkeiten sowie fundierte technische Kenntnisse und das Verständnis für neue Tools sind entscheidend. Programmierkenntnisse in HTML und CSS ermöglichen Dir eine vielseitige Umsetzung. Erfahrungen mit anderen Marketing Automation oder CRM Tools sind von Vorteil Note for applicants - if you don't speak fluent German, don't have the right to work in Germany without a work permit and don't bring at least 2 years of experience, you regrettably won't be considered. Interessiert? Dann freue ich mich auf Deine Kontaktaufnahme! Email: jan@adaptive-digital.com #LI-JR2 #LI-Hybrid

Teamlead HubSpot

Remote
Germany
-
Founded with a vision to empower businesses with seamless technological solutions, our client is an innovative company which has quickly become a leader in their field. With a focus on providing transformative strategies and tools, they assist organizations in optimizing their operations, enhancing customer experiences, and boosting growth. Their dedicated teams collaborate to deliver tailored solutions, leveraging cutting-edge technology and strategic insights to drive success for clients across industries. About the Role: Join our client as a Teamlead for HubSpot Consultants, steering a team of Sales and CX experts to excel in project delivery and client growth. You'll lead your own projects and collaborate with specialists to craft optimal solutions for clients. If you're a natural influencer, adept communicator, and a proactive problem-solver, you would be a great candidate for this position! Key Responsibilities: Team Leadership: Foster team bonds through regular 1-to-1s and knowledge sharing. Provide guidance and upskilling. Ensure client projects are managed effectively. People Management: Oversee performance, appraisals, and career growth. Manage leave approvals and efficient work allocation. Consulting Excellence: Lead client projects, devise strategic solutions, and manage complex implementations. Business Growth: Collaborate on scoping, pitches, and new opportunities. Ensure customer happiness and regional profitability. Requirements: Relevant degree in Marketing or Business Strategy. Digital marketing experience, preferably in a client-facing role. HubSpot certifications and solid knowledge of CRM systems. Proficiency in English and German (spoken and written). Basic HTML and CSS knowledge. Strong business acumen and presentation skills. Familiarity with online marketing tools and methodologies. Understanding of Inbound Marketing and CX strategies. Technical mindset with familiarity in various tools. If you're a strategic thinker with exceptional leadership skills, eager to drive business success, we invite you to apply. Be a part of the dynamic team and lead clients towards excellence. #LI-Remote #LI-JR2

Read our Blogs

02. 09. 2019

Debunking ‘Growth Marketing’ – what is it and why do you need it?

In a time where it seems everyone is focused on marketing, why are some of the biggest companies restructuring to, effectively, remove their Chief Marketing Officers?In June, pharmaceutical giants Johnson & Johnson’s CMO decided to step down, having been in a successful capacity with the company for over six years. Rather than replacing like-for-like, they decided to remodel the business, in doing so, removing the role to pave way for a ‘Growth Marketing Officer’.They have followed suit of some fairly successful names, like Hyatt, Lyft and that little-known brand, Coca-Cola.It’s become, arguably, one of the hottest new C-Level roles, and certainly one for anyone in a senior marketing position to consider.So, what is a Growth Marketing Officer, and what makes them tick?Well, to put it in the most basic terms, a GMO (or CGO – ‘Chief Growth Officer’) is in charge of exactly what you’d expect: growth. Growing the company’s branding, branching out into new markets, just as you’d expect a marketing role to do. But growth focuses on some aspects you would perhaps ignore as a traditional ‘marketeer’.They will add value with things such as customer retention, they will usually be a data-driven individual, keeping an eye on revenue increase, and comfortable doing a lot of analytical work. Rather than using their experience in the industry, or ‘gut feeling’, they will now pick apart data trends; noticing that it’s not just ‘good marketing practice’ to schedule social media posts for a specific time, or day, but actually is rhyme and reason to it.The Growth Marketing Officer slice and dice data to figure out what strategy is in fact working for their brand.They will also be creatively minded; they will be the ones to say “let’s give it a try” rather than “we’ve never done it that way before”. They will not be afraid of something falling down, if it doesn’t work then they will try another way – always looking to open new doors.They will be responsible for overseeing the brand marketing, having to take charge of multiple projects at once – deadlines shouldn’t be something that scare them, but excite them.As the need for growth continues to evolve and grow (ironically), more and more companies and clients are hiring GMO’s it’s important to align all of the functions – creativity, data driven, unafraid of failure, able to multitask, and more – and hiring a Growth Marketing Officer who can deliver this is vital.Mike Thompsett, Global Marketing Manager at Adaptive Business Group said: “The world of marketing is forever changing, and we’ve noticed that large amounts of our clients are exploring new opportunities to keep up with it – it’s so important not to be left behind.”“Whether it’s for a new, exciting start up or an established tech company, it’s become an increasingly attractive position for CEOs to invest in. They need to ensure they are hiring in the right market to keep their company exploring new markets and continue in the right direction.”Adaptive Digital globally with a large focus on the US and EMEA markets for digital marketing and ecommerce professionals, filling roles with brands & agencies in more than 20 countries.To view Adaptive Digital’s full range of open jobs, click here.
30. 11. 2018

Digital M&A – Deals That Shaped 2018

This year saw some landmark acquisitions in the digital commerce and communications industry – we review the highlights (so far). With the month of December still left to play out, 2018 has witnessed some big moves in the merger and acquisition arena across the digital marketing and ecommerce sectors.Despite competition for investment dollars from emerging peripheral markets (notably AI and blockchain), e-retail platforms, digital marketing services and payment solutions all attracted major attention from both trade and strategic buyers.With 7 acquisitions at $1bn+ closed in H1 2018 alone, several of the alliances struck throughout the year are set to alter the commercial landscape for some time to come.Here’s our pick of the standout deals of the year so far:Walmart buys FlipkartUS retail giant Walmart splashed out $16bn to acquire a 77 percent stake in Flipkart, India’s largest online retailer.Seen by analysts as a strategic move to keep pace with other e-retail heavyweights (chiefly Amazon, who moved onto Walmart’s home turf of in-store grocery shopping with their purchase of Whole Foods), the deal included $2bn of new equity funding for growth and left the door open for Flipkart to go public at a later date.Adobe buys MarketoAfter being delisted from the NASDAQ in 2016 by Vista Equity Partners for $1.8bn, Marketo found a new home for a hefty $4.75bn as Adobe looked to fortify their digital marketing offering (Experience Cloud) to keep pace with competitors Salesforce, HubSpot, Oracle and SAP. Beginning life as recently as 2006, Marketo added marketing automation to the Adobe product suite as part of a rapidly-expanding digital experience portfolio.Twilio buys SendGrid  Variously described as an ‘engagement’ or ‘communications’ platform, Twilio offered developer-focused capabilities in channels covering voice, video, chat, SMS, social media and connected devices – with the addition of email marketing specialist SendGrid for $2bn in stock, a key gap was plugged (albeit for a price that stunned many onlookers). With the acquisition slated to close in the first half of 2019, combined revenues could be north of $700m by that point. Silver Lake buys ZooplaCarrying property listings for nearly 15,000 estate agency branches, Zoopla has been a dominant force in the UK residential property market and the ‘PropTech’ sector. US PE heavyweight Silver Lake, impressed by the growth of the online platform and its 50 million monthly visits, forked out £2.2bn for the ZPG group of companies – a nice deal for founder Alex Chesterman, who was also behind the LoveFilm movie subscription service acquired by Amazon.WPP & Dentsu splurgeLeading marketing conglomerates WPP and Dentsu Aegis both added to their sprawling portfolios throughout the year. While no single deal made the big news, the two giants got their checkbooks out on a number of occasions.WPP added Hirshron-Zukerman Design Group, Gorilla Group, 2Sale and Emark, creating additional capabilities in fields covering design, marketing technology, Amazon retail services and more, before announcing the merger of JWT and Wunderman to create a new advertising superpower.Dentsu hoovered up Whitespace, Amicus Digital and Global Mind, diversifying service offering whilst also adding headcount in Scotland, Australia and Argentina.PayPal buys iZettleIn May payment superpower PayPal spent $2.2bn to purchase Swedish fintech firm iZettle, adding point-of-sale hardware to its suite of commerce solutions. Timing was tight on the deal, as iZettle had filed for IPO only days before PayPal announced the news.Targeting the small business sector, iZettle uses a mobile-based card reader to allow digital payments, similar to rival Square.The purchase is part of a series of diversification moves by PayPal, who also own P2P payment platform Venmo and business loan provider Swift Financial.Adobe buys MagentoThe only acquiror to appear twice on our list, Adobe showed their ambition with a double-headline year, not only buying Marketo but also scooping up e-commerce platform provider Magento from European PE firm Permira for $2.68bn, a revenue multiple of over 11x.Once again up against Salesforce and Oracle (among others), Adobe saw Magento as a key gap in its ability to provide e-retailers with a comprehensive infrastructure and marketing solution, adding the capability to build, run and market web stores through a single platform provider.***Adaptive Digital recruits across Europe and the USA for digital marketing and ecommerce professionals, filling roles with brands & agencies in more than 20 countries.  To view Adaptive Digital’s full range of open jobs, click here.
04. 04. 2018

Is your interview process the hole in your talent net?

Even though clients may get in front of the right people for their business, the interview process itself can be key to a successful ability to bring them on board. Adaptive Digital’s team of consultants have come up with their top tips to get the right offer out as efficiently as possible by optimizing the interview process to keep it consistent, efficient and effective. Interviews are a two-way street: it’s equally as important for prospective candidates and companies to leave a positive impression on one another. It’s a balancing act. On one hand you need to make sure the candidate is the right fit for your company and that everything (skills, suitability, timeframes, salary expectations, etc.) matches up – but it’s also key to make sure they learn enough about your role, culture and teams and are excited to join.