eCommerce
For online retailers, eCommerce teams can be some of the most critical employees on company payroll.
Adaptive approaches the search looking for candidates who are business people first, marketers second.
Project Management
We evaluate PM expertise across key areas:
- Experience interfacing between stakeholders
- Agile & Waterfall metholdology exposure
- Budget management
- Solution implementation
E-Shop Management
We screen for:
- Platform expertise (Hybris, Magento, Spryker, Oxid, Shopware etc.)
- Online merchandising experience
- Services exposure (payments, logistics, inventory management)
UX/UI
We focus on candidates with strong backgrounds in:
- User Experience/Interface Design & Testing
- Wireframing
- Customer Interaction & Heat-mapping
- Customer Journey
CRO
We engage candidates who bring compelling examples of converting visitors to customers, offering:
- Broad web analytics tool exposure
- A/B and multivariate testing
- Data collection & real-time decision-making experience
Active jobs
Teamlead Sales - Telematik
Berlin
- None Specified -
-
Für einen unserer wichtigsten Industriekunden in der Transportbranche suche ich ab sofort einen talentierten & erfahrenen Sales Team Lead.
Deine Aufgaben
Führung und Entwicklung des Outbound-Sales-Teams, einschließlich Recruiting, Coaching und Performance-Management
Entwicklung und Implementierung von Vertriebsstrategien zur Steigerung des Umsatzes und zur Erreichung von Verkaufszielen
Analyse von Verkaufszahlen und -trends zur Identifizierung von Optimierungspotenzialen
Enge Zusammenarbeit mit dem Marketing-Team zur Unterstützung von Kampagnen und zur Generierung von Leads
Durchführung von regelmäßigen Team-Meetings und individuellen Feedback-Gesprächen
Erstellung von Reports und Präsentationen für das Management
Dein Profil
Mehrjährige Erfahrung im Vertrieb, idealerweise im Outbound Sales
Nachweisliche Führungserfahrung und ein ausgeprägtes Talent zur Teamentwicklung
Starke Kommunikationsfähigkeiten und eine überzeugende Persönlichkeit
Analytisches Denken und die Fähigkeit, datenbasierte Entscheidungen zu treffen
Begeisterung für den Vertrieb und die Motivation, Ergebnisse zu erzielen
Du arbeitest effizient und kannst deinen Tag gut strukturieren
Note for applicants - if you don't speak fluent German, don't have the right to work in Germany without a work permit and don't bring at least 2 years of sales experience, you regrettably won't be considered.
Interessiert? Dann freue ich mich auf deine Bewerbung!
E-Mail: jan@adaptive-digital.com
#LI-JR2 #LI-Remote
Senior International Marketplace Manager
Remote
Germany
Up to €70,000 base, plus bonus. Depending on experience.
Senior Global Marketplace Manager (m/f/d)
Permanent Employee, Full-time, Remote
Elevate Your eCommerce Career in the Global Marketplace!
Are you an eCommerce professional looking to take your marketplace management expertise to the next level? Join a leading international sports nutrition brand and help us grow our presence on Amazon and other global marketplaces. You will take ownership of marketplace strategies, manage cross-functional teams, and scale our clients product portfolio internationally. This is your chance to play a crucial role in shaping eCommerce success, driving sales, and optimizing global campaigns.
Your Role:
Global Marketplace Management: Develop and manage the brand’s presence on Amazon and other global online marketplaces.
Strategic Product Launches: Oversee the implementation of new products, ensuring they perform effectively across various marketplaces.
Campaign Performance: Plan, manage, and analyze product and campaign performance, using data-driven insights to scale their product range globally.
Sales Optimization: Execute sales activities and promotions to boost revenue through various online sales channels.
SEO Optimization: Maintain, control, and optimize product listings with a focus on SEO and review management to ensure maximum visibility and engagement.
Competitive Analysis: Monitor competitors’ products and performance across global platforms, ensuring you stay ahead in the market.
Cross-Department Collaboration: Act as a liaison between departments such as supply chain management, customer success, and marketing to ensure smooth operations.
Strategic Reporting: Provide regular reports and updates to the International Head of eCommerce and C-level, focusing on performance metrics and recommendations for growth.
Strategic Responsibilities:
Budget & Revenue Ownership: Take responsibility for the performance and budget of our clients international marketplace strategies.
International Growth: Drive international expansion across new and existing online marketplaces, optimizing product listings and campaigns for a global audience.
Data-Driven Decisions: Analyze key performance indicators and translate them into actionable strategies for scaling and optimizing global marketplace operations.
What You Bring:
Education: Completed commercial training, ideally with a focus on eCommerce.
Experience: Extensive professional experience managing brands and products across global marketplaces like Amazon, Otto, and eBay.
Marketplace Expertise: Strong familiarity with Amazon’s mechanisms, including terms like A+ Content, Bestseller Flag, Buybox, and FBA.
Analytical Skills: Proficient in MS Office and inventory management systems, with excellent analytical skills and a strong affinity for working with data and KPIs.
Sales-Driven Mindset: You thrive in a sales-oriented environment and are proactive in generating ideas to improve results.
Languages: Business fluency in both German and English.
Working Style: Structured, independent, and proactive with a strong sense of responsibility.
Why Consider This Role?
This is more than just a role—it's a career-defining opportunity to contribute to a leading international brand's marketplace growth. Our client offer an environment where lifestyle and job align, giving you the freedom to shape the future of the brand and its processes.
What We Offer:
30 Vacation Days: Enjoy up to 30 days of vacation for a full-time position.
Flexibility & Balance: Flexitime to help you manage work-life balance more effectively.
Modern Workspace: Equipped with modern technology like height-adjustable desks, ergonomic equipment, and curved monitors.
Benefits: Company pension scheme, capital-forming benefits, and wallboxes for sustainable transportation solutions.
Team Culture: Regular team meetings, appraisal interviews for professional and personal development, and company events to celebrate success.
Extra Perks:
Urban Sports Membership: Whether it’s yoga, wellness, or weight training, we've got your health covered.
Corporate Benefits: Discounts on technology, travel, catering, and events.
Monthly Team Breakfasts: Enjoy socializing with the team over breakfast or a bowl lunch.
Employee Discounts: Special offers on our products.
Company Bike Scheme: A company-provided bike for your mobility needs.
Welcome Package: Receive a tailored welcome package to help you start successfully.
Referral Bonus: Earn a bonus for every successfully recommended colleague.
Apply Now: If this resonates with your career aspirations, seize the opportunity and apply today! Don't have a CV? No problem – use your LinkedIn or XING profile to apply seamlessly.
Know Someone Suitable? If you know someone who would excel in this position, encourage them to apply. Take advantage of our referral program, where you receive €500 / £425 / $530 / SGD730 for a successful referral, and we make an equal charitable donation.
Learn more about our referral program:
https://www.adaptivebusinessgroup.com/cm/candidate-referral-scheme
Contact: For any questions or further information, please reach out to Alisa Liddell:
Email: alisa.liddell@adaptive-digital.com
Phone: DE Tel: +49 30 16638376
UK Tel: +44 20 34733808
#LI-AL1
#LI-remote
Head of eCommerce
Cologne
Germany
Salary depending on experience, up to €120,000 base plus and benefits
Head of eCommerce (m/f/d)
Permanent employee, Full-time – Hybrid
Shape the Future of eCommerce!
Are you ready to lead the charge in taking eCommerce to the next level with an international sports nutrition brand? This is your chance to play an integral role in shaping sustainable eCommerce strategies, work cross-functionally with talented teams, and make a real impact on the brand’s digital success.
With this exciting opportunity, you'll help drive the company’s growth by implementing innovative strategies that boost online performance and customer engagement. If you’re passionate about eCommerce, data-driven marketing, and have a strategic mindset, this role will empower you to unlock your potential in a fast-growing, results-oriented company.
What’s In It for You:
Flexibility: Benefit from a hybrid work model and flexible hours so you can balance your professional and personal life with ease.
Modern Tools & Workspace: Work with top-of-the-line equipment including laptops, ergonomic workstations, and advanced tools to support your efficiency.
Career Growth: You'll receive personal development plans and participate in regular team meetings and feedback sessions to further your professional and personal growth.
Generous Benefits: Enjoy up to 30 vacation days, capital-forming benefits, and a company pension scheme to ensure your financial well-being.
Health & Wellness: Get access to Urban Sports membership, including wellness, yoga, and weight training programs.
Employee Perks: Enjoy corporate benefits for technology, travel, catering, and events, as well as discounts on company products.
What You’ll Be Doing:
In this pivotal role, you will oversee and elevate the eCommerce strategy for an innovative sports nutrition brand. You’ll work closely with various teams to drive online sales, manage performance marketing, and oversee campaigns for platforms like Amazon, Google, and Microsoft Ads.
Lead and Inspire: Manage and lead a talented team, providing strategic guidance and driving performance across the eCommerce function.
SEA & SEO Strategy: Develop and execute strategies to optimize paid search (SEA) and search engine optimization (SEO) efforts for both the company’s online store and Amazon presence.
Campaign Optimization: Manage and optimize campaigns across search, shopping, display, and remarketing channels to increase conversions and revenue.
Marketplace Expansion: Strategically expand the company’s presence on online marketplaces, including Amazon PAN-EU.
Performance Management: Oversee performance marketing channels (SEA, SEO, display, and paid social), ensuring KPIs and ROI targets are met.
CRM & Customer Engagement: Develop and manage CRM systems, newsletters, and loyalty programs to nurture long-term customer relationships.
Innovation & Growth: Keep a pulse on industry trends, identify new marketing opportunities, and bring fresh ideas to drive growth.
What You Bring to the Table:
Experience: Several years of proven experience in eCommerce and performance marketing, ideally with initial management experience.
Expertise: Strong knowledge of Google Ads, SEA tools, Amazon SEO & PPC, and web analytics tools like Google Analytics.
Tech-Savvy: Experience with eCommerce platforms (e.g., Magento, Shopify), and familiarity with Google Ads Editor, Adference, and SEA tools.
Analytical Skills: High proficiency in analyzing campaign performance and deriving actionable insights from data.
Languages: Business fluency in both German and English, with strong communication skills.
Creativity: A knack for content creation with strong textual confidence and an eye for creative detail.
This role requires both fluent German and English, any applications that don't bring the required experience and languages will not be considered.
Learn More:
If this role aligns with your aspirations, reach out and apply today! Don't have a CV? No problem – use your LinkedIn or XING profile.
If you know someone who's a great fit for this position, encourage them to apply. Take advantage of our referral program, where you receive €500 / £425 / $530 / SGD730 for a successful referral, and we make a charitable donation of an equal amount.
Learn more about our referral program here: https://www.adaptivebusinessgroup.com/cm/candidate-referral-scheme
For any questions or further information, please contact Ben Wattenbach:
ben.wattenbach@adaptive-digital.com
+493016638366
UX/ UI Manager
Munich
- None Specified -
-
SR: UI / UX DESIGNER M/W/D
(ERFORDERT EIN DEUTSCHNIEVEAU VON C1-C2)
(REQUIRES GERMAN LEVEL OF C1-C2)
IN MÜNCHEN, BERLIN ODER REMOTE
Für einen unserer geschätzten Kunden sind wir auf der Suche nach einem talentierten UI/UX Designer. Bist du ein kreativer Denker, der sich leidenschaftlich für erstklassige Kundenerlebnisse einsetzt – genauso wie unser Kunde? Möchtest du mit ihrem Team innovative Ideen und Designs entwickeln? Wir suchen ab sofort einen versierten UI/UX Designer (m/w/d) in Voll- oder Teilzeit für den Standort im Herzen von München. Wenn du glaubst, dass du mit deinem Talent und deiner Kreativität unsere Produkte auf ein neues Niveau heben kannst, dann ist diese Position genau das Richtige für dich!
Unser Kunde ist ein erfolgreiches E-Commerce-Unternehmen im Bereich Premium Digitaldruck und befindet sich weiterhin auf Wachstumskurs! Sie sind nicht nur Experten im Online-Geschäft, sondern produzieren auch seit 2011 ihre Produkte selbst – unterstützt von ihrem stetig wachsenden Team von 350 Mitarbeitern.
DEINE AUFGABEN:
Konzeption und Gestaltung innovativer, benutzerfreundlicher Online-Produktfeatures für unsere Shops sind deine Leidenschaft.
Du erstellst Wireframes, Mock-ups und interaktive Prototypen und siehst gerne, wie Millionen von Nutzern das Endprodukt nutzen.
Visuelle Umsetzung von Features beherrschst du auf einem hohen Niveau.
Die langfristige Gestaltung und kontinuierliche Weiterentwicklung deines Produkts sind dir wichtig.
Der sichere Umgang mit Adobe XD, Figma, Sketch, Jira und anderen Tools ist für dich selbstverständlich, und du probierst gerne neue Tools aus.
Durch dein technisches Verständnis kannst du die Machbarkeit und den Aufwand neuer Ideen realistisch einschätzen.
DEINE QUALIFIKATIONEN:
Erfolgreicher Abschluss deines Studiums oder deiner Ausbildung in einem relevanten Bereich.
Mindestens anderthalb Jahre Berufserfahrung im UX/UI-Design.
Idealerweise erste Erfahrungen im Bereich E-Commerce.
Sicherer Umgang mit Adobe XD, Figma, Sketch, Jira und anderen Tools; zudem offen für die Erkundung neuer Tools.
Ausgeprägtes konzeptionelles Denken.
Leidenschaft für erstklassiges Design und eine positive User Experience.
Fähigkeit zur schnellen und konstruktiven Abstimmung mit verschiedenen Stakeholdern in einem dynamischen Umfeld dank deiner kommunikativen und teamorientierten Art.
Sehr gute Deutschkenntnisse.
WARUM BEI MEINEM KUNDEN DURCHSCTARTEN?
Werde Teil ihres herausragenden Produktmanagement-Teams und gestalte aktiv mit!
Bei ihnen wird mit Engagement gearbeitet, und wir streben immer nach Höchstleistungen!
Flache Hierarchien, direkte Kommunikation und schnelle Entscheidungsfindung sind bei ihnen Standard.
Als profitables Familienunternehmen sind sie unabhängig von Investoren.
Regelmäßige Feedbackgespräche und Quartalsziele unterstützen deine persönliche Entwicklung.
Sie legen Wert darauf, dass du dich kontinuierlich weiterbildest: Entscheide selbst, welche Konferenzen du besuchen oder welche Weiterbildungen du absolvieren möchtest.
Genieße eine Vielzahl von Team-Events wie Sommerfeste, Casino Nights, Pub-Quiz-Abende oder spontane Grillpartys mit den Kollegen.
Profitiere von Mobilitätsangeboten wie JobRad oder unserem attraktiven (E-)MINI-Leasing-Programm.
Ihre Mitarbeiter erhalten großzügige Rabatte auf alle ihre Produkte sowie attraktive Vergünstigungen bei unseren Partnern.
Kostenloser Kaffee, Freigetränke, ein Bierkühlschrank und frisches Obst stehen allen Mitarbeitern zur Verfügung.
Klingt spannend? Bewirb dich bitte sofort! Alle Fragen kann man an Luke Flierl schicken.
luke.flierl@adaptive-digital.com
Bewerber*innen ohne eine EU-Arbeitserlaubnis können leider nicht berücksichtigt werden.
#LI-LF2 #LI-Remote
Senior Art Director
Frankfurt
Germany
€60,000 max base, plus bonus, 28 days holiday
Senior Art Director / Art Director (m/w/d)
Für unseren Frankfurter Kunden, eine inhabergeführte Agentur mit über 40 Jahren Business-Erfahrung, suchen wir eine*n Senior Art Director*in. Du bist jemand der/die am liebsten tief in verschiedene Projekte eintaucht und das eigene Wissen teilt? Dann bist du bei dieser Stelle genau richtig.
Das bieten wir dir:
Attraktive Vergütung und Bonus zum Jahresende
Betriebliche Altersvorsorge sowie vermögenswirksame Leistungen
Fortbildungschancen durch vielfältige Schulungen und Veranstaltungen
Kollaboration mit schlauen Köpfen in deinem Team
Remote-Arbeit und flexible Arbeitszeiten
Kostenfreie Auswahl an nicht-alkoholischen Getränken
Das bringst du mit:
Exzellentes Auge für originelle Designs und ansprechende visuelle Gestaltung
Abgeschlossenes Studium im Bereich Grafikdesign, Mediengestaltung oder Kommunikationsdesign oder eine gleichwertige Ausbildung
Nachweisbare Berufserfahrung in einem Agenturumfeld
Verlässlichkeit und souveräner Umgang mit Zeitvorgaben
Du verkörperst Kreativität, stilistische Diversität und legst großen Wert auf herausragende Qualität
Deine Verantwortungsbereiche:
Entwicklung von Konzepten und Visualisierungen von 360° Projekten
Schaffung von Kampagnenkonzepten für Maßnahmen am Point of Sale, Verkaufsaktivitäten und Handelsmarketing
Selbstständige Umsetzung durchdachter Designprojekte
Gestaltung von Werbemitteln & Print- und Digital-Kampagnen
Anspruchsvolle Standards für die eigene Arbeit setzen & Einbringung von eigenen Ideen
Schnelle Auffassungsgabe, Teamfähigkeit, Konzeptionsstärke & Kreativität
Klingt spannend und du möchtest mehr erfahren? Dann bewirb dich für diese spannende Challenge oder melde dich direkt bei mir:
Alisa Liddel
alisa.liddell@adaptive-digital.com
DE Tel: +49 30 16638376
UK Tel: +44 20 34733808
#LI-AL1 # LI-Hybrid
TEAM LEAD CUSTOMER SERVICE (M/W/D)*
Heinsdorf
Germany
-
TEAM LEAD CUSTOMER SERVICE (M/W/D)*
Für einen unserer Lieblingskunden, ein eCommerce Giant, suchen wir derzeit einen Teamlead für ihre Customer Service Abteilung. Sie legen großen Wert auf ein leistungsstarkes Team, um ihre Kunden den bestmöglichen Service zu bieten. Aus diesem Grund suchen wir ab sofort und in Vollzeit engagierte und versierte Mitarbeiter für ihren Standort in Heinsberg, die Freude daran haben, in einem internationalen Umfeld zu arbeiten. 4 Tage pro Woche muss man ins Büro gehen.
Aufgaben und Verantwortlichkeiten:
Führung und Betreuung eines Teams von etwa 15 Mitarbeitern im E-Commerce-Kundenservice sowohl fachlich als auch disziplinarisch
Coaching und Förderung der Teammitglieder
Kontinuierliche Überprüfung und Optimierung der Standardprozesse im Tagesgeschäft
Erstellung von Schichtplänen und Einarbeitung neuer Mitarbeiter
Leistungsmessung sowie Überwachung wichtiger KPIs wie SLA, C-SAT-Werte, Erreichbarkeit usw. über alle Kommunikationskanäle
Effektives Management von Kundenrückmeldungen über verschiedene Plattformen
Enge Zusammenarbeit mit der Logistikabteilung und anderen Interessengruppen
Mitarbeit an vielfältigen und interdisziplinären Projekten
Anforderungen und Qualifikationen:
Mindestens 2-3 Jahre Erfahrung in der Leitung von Mitarbeitern im Bereich Kundenservice/Kundenbetreuung
Abgeschlossene Ausbildung oder Studium
Ausgezeichnete Deutschkenntnisse in Wort und Schrift
Hands-on-Mentalität
Digitales Mindset
Teamfähigkeit
Ausgeprägte Organisationsfähigkeit
Sicherer Umgang mit MS-Office und MS-Teams
Erfahrung im E-Commerce und mit Zendesk von Vorteil
Gute Englischkenntnisse wünschenswert
Was Sie erwartet:
Flexible und familienfreundliche Arbeitszeiten: Gleitzeit, Möglichkeit zur hybriden Arbeit
30 Tage Urlaub
Gemeinsame Vision und klare strategische Ausrichtung für eine sinnstiftende Tätigkeit
Vielfältige Aufgaben
Arbeit in einem internationalen Umfeld
Enge Zusammenarbeit mit anderen Abteilungen
Internes Coaching- und Weiterbildungssystem
Kostenlose Parkplätze vor Ort und gute Anbindung an öffentliche Verkehrsmittel
JobRad-Option
Betriebliche Altersvorsorge-Unterstützung über gesetzliche Vorgaben hinaus
Mitarbeiter-Rabatt
Klingt spannend? Bewirb dich bitte sofort! Alle Fragen kann man an Luke Flierl schicken.
luke.flierl@adaptive-digital.com
Bewerber*innen ohne eine EU-Arbeitserlaubnis können leider nicht berücksichtigt werden.
#LI-LF2 #LI-Remote
Hospitality Revenue Manager
London
United Kingdom
OTE of up to £80,000 (incl. bonus), plus attractive benefits
We present a distinctive opportunity for a seasoned, insightful, and commercially astute Revenue Manager to join our clients dynamic Revenue Management team, situated at their Head Office in Central London.
As a Revenue Manager, you will be a confident communicator, skilled at implementing strategies for business growth, and exude a warm, friendly personality.
Our clients organization is on an exciting journey. Rooted in the heart of the hospitality sector, they're a global lifestyle accommodation brand with a growing presence. Starting from London, they've journeyed through numerous European capitals, and most recently, expanded into the Americas. They've earned accolades, including a spot among the top 50 most innovative global companies by Fast Company. Now, this innovative enterprise seeks an exceptional Revenue Manager to join the team.
Our Essence: Their spaces epitomize safety and sociability, nestled in the most vibrant parts of the cities we adore. Whether it's nurturing cultural interactions, fostering creative energy, or providing a unique space to savor your time on this planet. This holds true for both their dedicated staff and cherished visitors. While chic design sets the stage, each venue reflects the distinctive heartbeat of its city.
Bringing the brand to Life: At the core of the brand is the idea of being yourself. This essence infuses every aspect of every story, making it more than just a place to stay; it's an experience.
Key Responsibilities:
Collaborate with the Head of Revenue Management and work closely with General Managers, Sales, and Reservation teams within your cluster.
Analyze data trends to formulate effective revenue management strategies that surpass your competitive peers.
Optimize property revenue through meticulous business mix analysis and rate adjustments.
Disseminate ongoing revenue performance insights to all stakeholders.
Forecast demand by market segment for your cluster and provide insightful commentary to management.
Contribute to annual budgeting, sales, and marketing planning for your cluster.
Implement overbooking strategies to optimize cluster occupancy levels.
Oversee and maintain the revenue management system's functions and reporting accuracy.
Coordinate with colleagues in e-commerce, distribution, and marketing to drive additional business.
Demonstrate commercial acumen by exploring new distribution channels and technology partners for Generator.
Show initiative in adapting strategies and tactics to changing market conditions.
Your Profile:
Highly organized, creative, and solution-oriented.
An inquisitive and objective thinker, skilled at systems setup.
Proficient in revenue management theory.
An effective communicator across all levels of the organization.
Resilient, determined, and inspired to achieve challenging targets.
An optimistic and independent self-starter with a knack for identifying business opportunities.
Willing and able to travel.
Eligibility to work in the UK is a requirement for this role.
Must be able to work in office 5 days/week - this is non-negotiable as it plays a key role on their continued growth journey.
Your Experience:
A minimum of 3 years of experience in hospitality revenue management.
Familiarity with the global travel and accommodation market.
Fluency in English; proficiency in other languages is advantageous.
Outstanding time management skills and the ability to thrive under pressure.
Exceptional written and verbal communication abilities.
Technical proficiency with various hospitality systems, including Property Management Systems, Revenue Management Systems, Channel Managers, and Microsoft Office products.
Ready to Embark on this Journey? If you have the skills, experience, and determination to lead their revenue management initiatives and contribute to their brand's ongoing success, we invite you to apply today.
If this role aligns with your career aspirations, seize the opportunity and apply today! No CV? No problem – utilize your LinkedIn or XING profile.
If you know someone who would excel in this position, encourage them to apply. Take advantage of our referral program, where you receive €500 / £425 / $530 / SGD730 for a successful referral, and we make an equal charitable donation.
Learn more about our referral program here: https://www.adaptivebusinessgroup.com/cm/candidate-referral-scheme
For any questions or further information, please contact Alisa Liddell:
alisa.liddell@adaptive-digital.com
#LI-AL1
Read our Blogs
12. 06. 2024
Navigating Difficult Conversations at Work
Dealing with conflict or tough conversations at work. It’s comparable to the ‘we need to talk’ dread all of us have undoubtedly faced at some point in our personal lives.Whether it’s addressing distracting behaviours in the office, challenging your colleague on the accuracy of a report or confronting a long-overdue company problem – these conversations need to happen, and they need to happen for a few reasons:- The problem can’t be fixed if there is no awareness of the problem in the first place.- Get that weight off your shoulders, its liberating!- It’s how we achieve professional and personal growth – your company will benefit from this too. The art of conversation is like any art. With continued practice you will acquire skill and ease.Finding the right words, and the right moment – it is no easy task in the fast-paced commercial world. Step 1) Conquer your fears and just do it.Here are some tips to make the conversation easier…Set a Positive Tone - Mindset matters. Frame the conversation in a different way and put a positive spin on it. Be constructive, not negative. Can you offer an alternative solution to the one currently on the table? Make sure there is an action plan in place when a consensus (or even just an understanding) is reached to ensure you move forward.Keep Your Cool- Don’t forget to breathe! Taking this brief moment to focus on your breathing will allow you to refocus and absorb any information. It’s important that whether you are the recipient or provider of a challenging discussion, that you make a conscious effort to slow down the pace of the conversation, listen, collect your thoughts, and respond rationally.Plan with Emotional Intelligence- Think ahead. What do you anticipate the response will be to the discussion? Put yourself in the shoes of your counterpart to mentally consider their possible responses. You can have some flexible strategies to hand on how to move the conversation forward in a productive way. If you don’t feel confident on the recipients view beforehand, ask them.Be Concise and Direct- Difficult conversations need to be clear and to the point, otherwise the message gets lost in a muddled delivery. To avoid receiving objections, be prepared with concrete examples. Focus on facts, not feelings. Try not to let your emotions get the better of you when you are trying to find a resolution.Make It a Conversation- Feedback shouldn’t be a monologue - there should be two-way communication. Make sure there is an opportunity for an open discussion and questions to allow the meeting to end with unwavering clarity on both sides. Do you fully understand each other and what will happen next? “Difficulties are meant to rouse, not discourage. The human spirit is to grow strong by conflict.”- William Ellery Channing, American Theologian
07. 12. 2018
Six Game-changing Interview Questions to Ask
The questions you ask during interview play a key role in the impression you make on a prospective employer – choose wisely...Even at the most innovative companies, interviews can follow a predictable pattern. When the interviewer is comfortable that they’ve completed their assessment of you, a familiar question rolls around:“Do you have any questions for us?”What you choose to ask can have a greater impact than you might suspect.If you produce the same questions as everyone else (“What do you like most about your job?”, “What does your ideal candidate look like?”), you might learn some valuable information, but you can’t expect to stand out for your innovation or make yourself memorable to the interviewer.If you ask something more thought-provoking, however, you can not only set yourself apart from the competition but take the conversation into unexplored territory which the interviewer has not talked about with other applicants.Your conversation becomes memorable, and you have a chance to score points not available to other candidates by discussing things they don’t discuss.Having a selection of insightful, business-focused questions ready can help you distinguish yourself from the crowd and create a unique exchange with the interviewer.Here are 6 examples and why they work:1. What short-term opportunities do you see for the team to improve results?Asking this shows that you’re focused on coming into the role to make an impact.You move away from typical interview generalities (candidate experience, desired skills etc.) to focus on tangible results and what actions can be taken to deliver better outcomes. At the end of the day, this is what the interviewer needs most on their team – no amount of experience or ability matters unless it’s applied to make a difference.Making the question about team rather than the individual role can also reassure the interviewer that you understand your function as being part of a wider collaborative effort.2. What’s the best investment the team has made?This question demonstrates an appreciation of budget and resources, understanding that team results are shaped by the resources at their disposition.Linking work outcomes to the investment and platform provided by the company reveals an ability to think about team performance from a more strategic angle, showing the interviewer that you have the capacity to think beyond the immediate confines of your personal role.It also gives the interviewer an opportunity to talk about positive aspects of the team you’ll be joining - if they are the hiring manager then they may well have been responsible for the investment they choose as their answer.3. How do you see the team in 3 years’ time?Asking questions with a time horizon creates confidence that you are thinking about your position in the long term, and expect to be part of that team after 3 years.The question implies a level of ambition, probing on opportunities that may be created as the team expands.It also invites the interviewer to talk about their own growth goals, and to share the plans they have for developing the group. You then have the opportunity to ensure that your interview performance and responses synch with these objectives.4. Are there trends you’re worried you’re not keeping pace with?This shows that you view your role in a commercial context, and don’t expect anything outside your job description to be someone else’s problem.Rather than be a passive member of the team, you are aware of threats and challenges in business and assume shared responsibility for overcoming these together with your manager and colleagues.Raising the issue of trends also takes the conversation into a wider reflection on industry news and developments, where you can have a chance to showcase your expertise and share your opinions of where things are headed.5. What will be the next big investment the team will make?Probing around future change to the team illustrates a potential to think big as well as small.In addition to joining the team to excel in your assigned function, you’re also interested in the roadmap for the team’s evolution.Are there any big changes coming up?What tools, infrastructure or additional talent would help the team’s performance move to the next level?You demonstrate a collaborative mindset, focus on team success and excitement for the future.6. What are you most proud of about the team?By inviting the interviewer to talk about what they’re proud of, you switch the conversation onto their own career and contribution, which inevitably generates a positive vibe in the discussion.Putting them and what they’re proud of in the spotlight helps show that you’re aware of your manager’s own career, and creates an opportunity for you to make clear that you will be an asset to their personal development and ambitions – joining the team to give, to support and not simply to follow instructions.***Ready to explore new digital marketing career opportunities?Adaptive Digital recruits across Europe and the USA for digital marketing and ecommerce professionals, filling roles with brands & agencies in more than 20 countries. To view Adaptive Digital’s full range of open jobs, click here.
08. 11. 2018
Digital Myth-busting: “SEO Is Dead”
The digital marketing community is filled with warnings lamenting the demise of organic search – but is SEO dead, dying… or even sick?Over the past few years, digital marketing prophets heralding the end of SEO have come and gone with seemingly every new trend or development in the industry.The first perceived SEO-killer was the threat posed by the huge captive audiences of social media platforms, led by Facebook.The fear then resurfaced in reaction to social media’s ever-more-accurate ad targeting capabilities and surging user numbers.A fresh panic was triggered by Google’s Panda and Penguin updates - once more, eulogies were composed in memory of the bygone era of search engine marketing…Yet SEO persists. It’s not dead – far from it. Adaptive Digital’s recruitment team receives new inbound hiring requests from clients on a weekly basis for top SEO professionals – jobs with some of the most prestigious companies in Europe.So what’s the deal - if SEO’s not dead, why the fuss?The reality is that while organic search as a profession is alive and kicking, it is in a state of significant change.SEO itself isn’t dead (or dying), but outdated tactics are – and obsolete methods will now not only fail to make a positive impact on search rankings, they can actively harm results.Spearheading the change in SEO are several powerful drivers, and marketers who are up-to-date on the latest trends find themselves with the pick of places to work and commanding premium pay packages.Here’s a rundown of what’s topping the list in today’s evolving SEO landscape:Keywords don’t stand aloneIf SEO itself isn’t dead, then mindless keyword-stuffing of aimless content to attract search engine rankings certainly is.Google’s smarter algorithms are no longer fooled by clunkily-written blog posts and filler pages which have target keywords appearing 100 times in the headline, sub-heading and opening paragraphs.Readability, user engagement and an effective solution to the original search query will win out over keyword-dense articles every time, and rankings will belong to the pages that most effectively answer the user’s original enquiry. Link quality mattersOld-school SEO was all about building as many links as possible to your site and watching it rise through the SERPs.While link-building is still an important component of a rounded SEO strategy, links are now far more contextualized. The authority and relevance of the sites you link to matters substantially and impacts rankings, and a crazed free-for-all driven purely by link volume won’t get the job done.Evolving SEO tactics include building relationships and demonstrating value to high-authority partners and developing a link profile which supports the overall user experience.Quality beats quantityMore pages, more content, more keywords… right?Not exactly.Though it used to be the case that more online ‘real estate’ meant more space for keyword-dense content (and therefore more exposure to search engines), bloating your site with unnecessary pages is no longer an effective way to dominate rankings.Given that Google focuses on individual pages and not whole sites, building a sprawling mass of content doesn’t necessarily help if each individual piece fails to rank highly.It’s often more effective to zone in on a few key areas and go deep in creating really standout content, rather than spread low-quality content jammed with keywords all over your online presence.User experience is the goalAlong with effectively answering queries, site content is ranked by Google based on overall user experience.This means time spent on pages, number of other site pages visited, read completion rates (how far users scroll down pages) etc.What does this mean?Site design, engaging layouts, use of imagery, a browsing experience free from cluttered ads or distracting popups, and – crucially – device-optimised performance are no longer ‘nice-to-haves’ but will show a demonstrable impact on organic rankings.From a skills perspective, modern SEO professionals need a broader ability to cater to the overall user experience instead of simply concentrating on ‘back-end’ topics and leaving the rest to someone else.There are no shortcutsPutting this all together, the net result is that SEO has shifted from a series of silo-ed tactics designed to ‘game’ search engine algorithms into a holistic effort to provide quality responses to search queries in an engaging way.To succeed online, search marketers need to outperform their competitors in all areas – it’s no longer enough to be keyword-savvy and build a busy link profile.SEO experts need to be consistently providing value and collaborating effectively with other marketing teams to ensure brand, content, design and site usability all support SEO goals.***Where does all this leave today’s SEO job-seeker? Without a doubt, there’s a renewed emphasis on staying on top of industry trends and developments, deploying the latest tactics and keeping informed of upcoming disruptions to established methodologies. With so many new factors already impacting the way online users search for and consume information – from voice search to advancing AI capabilities – SEO will continue to evolve, and the role of those who are truly masters of their craft will only increase in value. ***To view Adaptive Digital’s full range of SEO jobs across Europe and North America, click here.
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