eCommerce

For online retailers, eCommerce teams can be some of the most critical employees on company payroll.

Adaptive approaches the search looking for candidates who are business people first, marketers second.

Project Management

​We evaluate PM expertise across key areas:

  • Experience interfacing between stakeholders
  • Agile & Waterfall metholdology exposure
  • Budget management
  • Solution implementation

E-Shop Management

We screen for:

  • Platform expertise (Hybris, Magento, Spryker, Oxid, Shopware etc.)
  • Online merchandising experience
  • Services exposure (payments, logistics, inventory management)

UX/UI

We focus on candidates with strong backgrounds in:

  • User Experience/Interface Design & Testing
  • Wireframing
  • Customer Interaction & Heat-mapping
  • Customer Journey

CRO

We engage candidates who bring compelling examples of converting visitors to customers, offering:

  • Broad web analytics tool exposure
  • A/B and multivariate testing
  • Data collection & real-time decision-making experience

Active jobs

Senior Art Director

Frankfurt
Germany
€60,000 max base, plus bonus, 28 days holiday
Senior Art Director / Art Director (m/w/d) Für unseren Frankfurter Kunden, eine inhabergeführte Agentur mit über 40 Jahren Business-Erfahrung, suchen wir eine*n Senior Art Director*in. Du bist jemand der/die am liebsten tief in verschiedene Projekte eintaucht und das eigene Wissen teilt? Dann bist du bei dieser Stelle genau richtig. Das bieten wir dir: Attraktive Vergütung und Bonus zum Jahresende Betriebliche Altersvorsorge sowie vermögenswirksame Leistungen Fortbildungschancen durch vielfältige Schulungen und Veranstaltungen Kollaboration mit schlauen Köpfen in deinem Team Remote-Arbeit und flexible Arbeitszeiten Kostenfreie Auswahl an nicht-alkoholischen Getränken Das bringst du mit: Exzellentes Auge für originelle Designs und ansprechende visuelle Gestaltung Abgeschlossenes Studium im Bereich Grafikdesign, Mediengestaltung oder Kommunikationsdesign oder eine gleichwertige Ausbildung Nachweisbare Berufserfahrung in einem Agenturumfeld Verlässlichkeit und souveräner Umgang mit Zeitvorgaben Du verkörperst Kreativität, stilistische Diversität und legst großen Wert auf herausragende Qualität Deine Verantwortungsbereiche: Entwicklung von Konzepten und Visualisierungen von 360° Projekten Schaffung von Kampagnenkonzepten für Maßnahmen am Point of Sale, Verkaufsaktivitäten und Handelsmarketing Selbstständige Umsetzung durchdachter Designprojekte Gestaltung von Werbemitteln & Print- und Digital-Kampagnen Anspruchsvolle Standards für die eigene Arbeit setzen & Einbringung von eigenen Ideen Schnelle Auffassungsgabe, Teamfähigkeit, Konzeptionsstärke & Kreativität Klingt spannend und du möchtest mehr erfahren? Dann bewirb dich für diese spannende Challenge oder melde dich direkt bei mir: Alisa Liddel alisa.liddell@adaptive-digital.com DE Tel:  +49 30 16638376 UK Tel:  +44 20 34733808   #LI-AL1 # LI-Hybrid  

Strategic Account Manager

London
United Kingdom
Up to £50,000 base salary, plus bonus and benefits
Strategic Account Manager London/ Hybrid We are currently seeking an Strategic Account Manager to join one of the rapidly expanding firms in retention marketing. You'll spearhead relationships and strategies for a select group of top-tier clients. Your responsibilities include leading email and retention strategies while overseeing their execution with our creative and implementation team. This dynamic role demands a blend of strategic thinking, project management prowess, excellent communication, and interpersonal skills to consistently deliver outstanding results to our clients. Main Responsibilities: Managing a select group of 4-5 key accounts within the agency. Leading strategy and communication to clients to ensure we are delivering excellent service and performance. Project manage the delivery and execution of our service with the creative and implementation team. Reporting to clients on performance and strategy, both in person and remotely Dedicated learning and development within Email, Retention and e-commerce to keep up with trends and share insights with the wider delivery team. Attend and host workshops on technical and soft skills to develop the skill set of a Retention Marketing Manager. Regular data analysis and performance reviews within third-party software (Klaviyo, Google Analytics, Google Sheets, Triple Whale). Opportunity to grow into a wider strategic resource for the rest of the agency, auditing accounts and supporting audits within the sales process. Key Skillsets: 2+ Years Klaviyo Experience (Strongly Preferred) Direct to Consumer brand OR E-commerce agency experience (Strongly Preferred) Passionate and dedicated to learning in and around Email Marketing, Retention and E-commerce - ESSENTIAL Numerical and Analytical Skills for data and performance Great communication and relationship-building skills for working with clients Benefits: Base + Commissions based on client retention Company Apple Mac Laptop and relevant software Access to all agency training and industry resources Individual Training and development budget Entering a role with High growth potential Opportunity to work with some of the US & UK’s fastest growing and most exciting e-commerce brands. If this role aligns with your career aspirations, seize the opportunity and apply today! No CV? No problem – utilize your LinkedIn or XING profile. If you know someone who would excel in this position, encourage them to apply. Take advantage of our referral program, where you receive €500 / £425 / $530 / SGD730 for a successful referral, and we make an equal charitable donation. For any questions or further information, please contact Alisa Liddell: alisa.liddell@adaptive-digital.com DE Tel: +49 30 16638376 UK Tel: +44 20 34733808 #LI-AL1 #LI-Hybrid

TEAM LEAD CUSTOMER SERVICE (M/W/D)*

Heinsdorf
Germany
-
TEAM LEAD CUSTOMER SERVICE (M/W/D)* Für einen unserer Lieblingskunden, ein eCommerce Giant, suchen wir derzeit einen Teamlead für ihre Customer Service Abteilung. Sie legen großen Wert auf ein leistungsstarkes Team, um ihre Kunden den bestmöglichen Service zu bieten. Aus diesem Grund suchen wir ab sofort und in Vollzeit engagierte und versierte Mitarbeiter für ihren Standort in Heinsberg, die Freude daran haben, in einem internationalen Umfeld zu arbeiten. 4 Tage pro Woche muss man ins Büro gehen. Aufgaben und Verantwortlichkeiten: Führung und Betreuung eines Teams von etwa 15 Mitarbeitern im E-Commerce-Kundenservice sowohl fachlich als auch disziplinarisch Coaching und Förderung der Teammitglieder Kontinuierliche Überprüfung und Optimierung der Standardprozesse im Tagesgeschäft Erstellung von Schichtplänen und Einarbeitung neuer Mitarbeiter Leistungsmessung sowie Überwachung wichtiger KPIs wie SLA, C-SAT-Werte, Erreichbarkeit usw. über alle Kommunikationskanäle Effektives Management von Kundenrückmeldungen über verschiedene Plattformen Enge Zusammenarbeit mit der Logistikabteilung und anderen Interessengruppen Mitarbeit an vielfältigen und interdisziplinären Projekten Anforderungen und Qualifikationen: Mindestens 2-3 Jahre Erfahrung in der Leitung von Mitarbeitern im Bereich Kundenservice/Kundenbetreuung Abgeschlossene Ausbildung oder Studium Ausgezeichnete Deutschkenntnisse in Wort und Schrift Hands-on-Mentalität Digitales Mindset Teamfähigkeit Ausgeprägte Organisationsfähigkeit Sicherer Umgang mit MS-Office und MS-Teams Erfahrung im E-Commerce und mit Zendesk von Vorteil Gute Englischkenntnisse wünschenswert Was Sie erwartet: Flexible und familienfreundliche Arbeitszeiten: Gleitzeit, Möglichkeit zur hybriden Arbeit 30 Tage Urlaub Gemeinsame Vision und klare strategische Ausrichtung für eine sinnstiftende Tätigkeit Vielfältige Aufgaben Arbeit in einem internationalen Umfeld Enge Zusammenarbeit mit anderen Abteilungen Internes Coaching- und Weiterbildungssystem Kostenlose Parkplätze vor Ort und gute Anbindung an öffentliche Verkehrsmittel JobRad-Option Betriebliche Altersvorsorge-Unterstützung über gesetzliche Vorgaben hinaus Mitarbeiter-Rabatt Klingt spannend? Bewirb dich bitte sofort! Alle Fragen kann man an Luke Flierl schicken. luke.flierl@adaptive-digital.com Bewerber*innen ohne eine EU-Arbeitserlaubnis können leider nicht berücksichtigt werden. #LI-LF2 #LI-Remote

Hospitality Revenue Manager

London
United Kingdom
OTE of up to £80,000 (incl. bonus), plus attractive benefits
We present a distinctive opportunity for a seasoned, insightful, and commercially astute Revenue Manager to join our clients dynamic Revenue Management team, situated at their Head Office in Central London. As a Revenue Manager, you will be a confident communicator, skilled at implementing strategies for business growth, and exude a warm, friendly personality. Our clients organization is on an exciting journey. Rooted in the heart of the hospitality sector, they're a global lifestyle accommodation brand with a growing presence. Starting from London, they've journeyed through numerous European capitals, and most recently, expanded into the Americas. They've earned accolades, including a spot among the top 50 most innovative global companies by Fast Company. Now, this innovative enterprise seeks an exceptional Revenue Manager to join the team. Our Essence: Their spaces epitomize safety and sociability, nestled in the most vibrant parts of the cities we adore. Whether it's nurturing cultural interactions, fostering creative energy, or providing a unique space to savor your time on this planet. This holds true for both their dedicated staff and cherished visitors. While chic design sets the stage, each venue reflects the distinctive heartbeat of its city. Bringing the brand to Life: At the core of the brand is the idea of being yourself. This essence infuses every aspect of every story, making it more than just a place to stay; it's an experience. Key Responsibilities: Collaborate with the Head of Revenue Management and work closely with General Managers, Sales, and Reservation teams within your cluster. Analyze data trends to formulate effective revenue management strategies that surpass your competitive peers. Optimize property revenue through meticulous business mix analysis and rate adjustments. Disseminate ongoing revenue performance insights to all stakeholders. Forecast demand by market segment for your cluster and provide insightful commentary to management. Contribute to annual budgeting, sales, and marketing planning for your cluster. Implement overbooking strategies to optimize cluster occupancy levels. Oversee and maintain the revenue management system's functions and reporting accuracy. Coordinate with colleagues in e-commerce, distribution, and marketing to drive additional business. Demonstrate commercial acumen by exploring new distribution channels and technology partners for Generator. Show initiative in adapting strategies and tactics to changing market conditions. Your Profile: Highly organized, creative, and solution-oriented. An inquisitive and objective thinker, skilled at systems setup. Proficient in revenue management theory. An effective communicator across all levels of the organization. Resilient, determined, and inspired to achieve challenging targets. An optimistic and independent self-starter with a knack for identifying business opportunities. Willing and able to travel. Eligibility to work in the UK is a requirement for this role. Must be able to work in office 5 days/week - this is non-negotiable as it plays a key role on their continued growth journey. Your Experience: A minimum of 3 years of experience in hospitality revenue management. Familiarity with the global travel and accommodation market. Fluency in English; proficiency in other languages is advantageous. Outstanding time management skills and the ability to thrive under pressure. Exceptional written and verbal communication abilities. Technical proficiency with various hospitality systems, including Property Management Systems, Revenue Management Systems, Channel Managers, and Microsoft Office products. Ready to Embark on this Journey? If you have the skills, experience, and determination to lead their revenue management initiatives and contribute to their brand's ongoing success, we invite you to apply today.   If this role aligns with your career aspirations, seize the opportunity and apply today! No CV? No problem – utilize your LinkedIn or XING profile. If you know someone who would excel in this position, encourage them to apply. Take advantage of our referral program, where you receive €500 / £425 / $530 / SGD730 for a successful referral, and we make an equal charitable donation. Learn more about our referral program here: https://www.adaptivebusinessgroup.com/cm/candidate-referral-scheme For any questions or further information, please contact Nikola Kozakova: alisa.liddell@adaptive-digital.com #LI-AL1

(Senior) Web Analytics Manager

Munich
Germany
-
(M/W/D) Senior Web Analyst E-Commerce | Vollzeit | Remote Wir suchen für unseren Lieblingsmandaten eine*n erfahrene+n Web Analysten/in mit Erfahrung in Onlineshops. Wenn Du Lust hast, die Conversion und Usability ihres Onlineshops so richtig zu pushen und mit Deinen Analysen die großen Business-Entscheidungen meines Kunden zu lenken, dann bewirb dich bitte! Es geht um ein sehr erfolgreiches E-Commerce Unternehmen im Premium Digitaldruck. DEINE AUFGABEN – HIERFÜR BRENNST DU - Du trägst die Gesamtverantwortung für den Bereich Web Analytics unseres Kunden. - Du implementierst und erweiterst kontinuierlich Google Analytics 4. - Du bist verantwortlich für die Umsetzung von weiteren Web- und Datenprojekten wie z.B. Datenarchitektur oder Marketing Attribution. Dabei agierst du als Schnittstelle zwischen Softwareentwicklung und Marketing. - Du bist zuständig für das Tracking von Websites und Apps und stehst deinen Kollegen als analytischer Ansprechpartner für alle Fragen zur Verfügung. - Gemeinsam mit dem Performance Marketing Team definierst du die Marketing-KPIs und arbeitest an deren Aufbau und Weiterentwicklung. - Du analysierst Customer Journeys und verknüpfst Onsite-Tracking-Daten mit anderen Datenquellen aus der Online-Welt (z.B. CRM-Daten, Produktdaten usw.), um das Kauf- und Nutzungsverhalten sowie den Conversion Funnel zu optimieren. DAS BRINGST DU MIT -Neben umfangreicher beruflicher Erfahrung als Data / Web / Marketing Analyst oder in ähnlichen Positionen im e-Commerce Bereich verfügst du über mehrere Jahre an Expertise. -Du beherrschst Google Analytics, Tag Manager und Visualisierungstools wie Data Studio oder Tableau perfekt und hast auch Kenntnisse in Online Datenbanken wie SQL oder Google Big Query. -Deine Leidenschaft gilt den Zahlen und analytischen Herausforderungen. -Du bist in der Lage, komplexe Zusammenhänge schnell zu erfassen und verständlich zu präsentieren. -Deine Auffassungsgabe ist rasch, und du denkst stets kreativ und über den Tellerrand hinaus. -Du zeigst eine eigenverantwortliche, selbstständige und gut strukturierte Arbeitsweise. -Du verfügst über sehr gute Deutschkenntnisse. WAS DICH ERWARTET -Die Chance, ab dem ersten Tag die Verantwortung für das gesamte Tracking (Webshop & Marketing) zu übernehmen -Umfangreiche Gestaltungsfreiheit bei der Arbeit und Raum, um eigene Ideen umzusetzen -Spaß bei der Arbeit ist garantiert, und wir gehen immer mit vollem Einsatz ans Werk! -Flache Hierarchien, offene Kommunikation und zügige Entscheidungsfindung sind Teil unserer Arbeitskultur -Wir sind ein erfolgreiches Familienunternehmen und unabhängig von externen Investoren -Regelmäßige Feedbackgespräche und Quartalsziele zur Förderung deiner beruflichen Entwicklung -Wir fördern deine Weiterbildung: Du kannst wählen, an welchen Konferenzen du teilnehmen oder welche Weiterbildungen du absolvieren möchtest -Zahlreiche spannende Team-Events wie Sommerfest, Casino Night, Pub Quiz oder spontane Grillabende mit den Kollegen -Bleibe mobil mit JobRad oder unserem äußerst erschwinglichen (E-)MINI-Leasing-Programm -Attraktive Freibeträge auf all unsere Produkte und ansprechende Mitarbeitervorteile bei unseren Kooperationspartnern -Kaffee, kostenlose Getränke, ein Kühlschrank mit Bier und frisches Obst für alle, wenn du im Büro arbeitest Falls du weitere Fragen hast, die bitte an Luke Flierl schicken: luke.flierl@adaptive-digital.com Bewerber*innen ohne eine EU-Arbeitserlaubnis können leider nicht berücksichtigt werden. #LI-LF2 #LI-Remote

Senior Account Manager

Frankfurt
Germany
€60,000 - €70,000 base depending on experience, plus bonus, 28 days holiday
Adaptive Digital, a specialized division of Adaptive Business Group, is excited to present an exceptional opportunity for skilled Account Managers ready to elevate their careers to the next level as a Senior Account Manager. This role is based in Frankfurt and offers a hybrid work model, allowing you to thrive with a balance of remote work and 2 days spent collaborating in the office. Join forces with an esteemed owner-managed full-service advertising agency, renowned for its 100-strong team and prestigious enterprise clients. As a Senior Account Manager, your role encompasses more than managing budgets; you're the crucial bridge between creativity and customer satisfaction. Your knack for fostering relationships and guiding project managers in daily interactions with clients is matched by your strategic insights and innovative approach. Your Qualifications: Grounding in commercial training, business, or communication studies. A proven track record of 5 years in customer service, showcasing your experience and adaptability. Embrace a holistic, media-neutral thinking style, demonstrated through your conceptual prowess. Your familiarity with agency processes coupled with a flair for innovation makes you stand out. Proficient in English, enabling you to seamlessly engage with international clients. Your comprehensive understanding of strategic, operational, and business-oriented customer management is your forte. You possess the insights to grasp brands, products, communication, touchpoints, and target audiences. A strong advocate of creative thinking, you bring fresh and imaginative ideas to the table. Collaboration, enthusiasm, and a client-centric approach drive your teamwork. Your affinity for digital media, sales, and financial communication enriches your contributions. Exceptional presentation skills and a confident negotiation style define your communication. Your Responsibilities: Elevate your portfolio by skillfully managing and advising renowned brand customers. Focus your expertise on shaping sales communication, spanning B2C, B2B, online, and offline realms. Stay attuned to industry trends and adeptly weave them into your innovative concepts. Contribute your strategic insight to brand and campaign development initiatives. Craft and present captivating concepts that resonate with clients and drive results. Ensure the financial success of projects through meticulous project calculation and management. Engage with internal and external stakeholders, building relationships that fuel successful collaboration. If you're an experienced Account Manager ready to harness your skills in a senior role that empowers your strategic thinking, creative flair, and client-centered approach, this opportunity is tailor-made for you. Don't miss the chance to propel your career to new heights and make a meaningful impact within the realm of advertising. If this resonates with your aspirations, we invite you to take the next step. Reach out and apply today! Don't have a CV? No problem – leverage your LinkedIn or XING profile instead. Do you know someone equally adept in account management? Share this opportunity with them and encourage them to explore this career move. By participating in our referral program, you can earn €500 / £425 / $530 / SGD730 for a successful referral, and Adaptive will match this amount as a charitable donation. Learn more about our referral program here: https://www.adaptivebusinessgroup.com/cm/candidate-referral-scheme For any inquiries, please don't hesitate to contact Alisa Liddell at: alisa.liddell@adaptive-digital.com DE Tel: +49 30 16638376 UK Tel: +44 20 34733808 #LI-AL1 #LI-hybrid

Manager Digital Solutions

Wiesbaden
Germany
80000
Im Moment sind wir zusammen mit einem deutschen Veteranen für Finanzdienstleistungen auf der Suche nach einer/m: (Senior) Project Manager/in Digital im Bereich Digital Solutions/Digital Products (Hybrid im Raum Hessen). Trotz langjähriger Erfahrung im Geschäft ruht sich unser Kunde nicht aus und strebt immer den next Step an. Somit hast du hier das Best of Both Worlds; ein agiles Projekt-/Arbeitsumfeld zusammen mit einer starken technischen Basis, und on top davon ein stabiles Unternehmen mit einem beständigen Wissensstand und einem komplett eigenen starken finanziellen Standbein. Hier wird zunächst der Endverbraucher mehr und mehr in den Fokus genommen – und genau dort kommst Du ins Spiel! Deine Aufgaben: Projektleitung im Bereich digitale Lösungen im B2C Erstellung einer Roadmap im Bereich Digitalisierung Steuerung und Weiterentwicklung einer eCommerce Solution Digitale Anbindungen im Bereich Kundenkommunikation (E-Mail, Umfragen, Chat) Koordinierung der Web Analytics und Tool-Testing Aufgaben Schnittstellenmanagement mit IT, Produkt und Marketing Deine Benefits: Moderner Fin-Tech Arbeitgeber auf Wachstumskurs Hybrides Arbeitsmodell (3-Tage-Home-Office) Kleines agiles Experten-Team Firmenfitness und gesundheitliche Zusatzleistungen betriebliche Altersvorsorge uvm Klingt soweit spannend? Dann freue ich mich dir mehr zu erzählen und bin sehr gespannt auf Deinen CV! Marek Wierzbicki Digital Marketing Recruitment Director DACH E-Mail: marek@adaptive-digital.com Tel.: 0174 657 6205 #LI-TB1 #LI-Hybrid

Paid Social (Inhouse)

Cologne
Germany
50000-55000
Momentan sind wir in Zusammenarbeit mit einer namenhaften Personal Development-Plattform auf der Suche nach einem Social Media Advertising Manager! Arbeitsort ist Hybrid in Köln. Hierbei handelt es sich um eine in Deutschland führende Education-Platform, die Coachings, Ausbildungen, Online- und Live-Events zu Themen wie: Motivation, Selbstverwirklichung, Glück, Achtsamkeit, Persönlichkeitsentfaltung anbieten! Darüber hinaus kann man zum Coach ausgebildet werden oder als (angehender) Selbständiger (m/w/d) im Rahmen der Business Academy durch langjährige Experten in zahlreichen Bereichen das richtige Knowhow erlangen und Schritt für Schritt langfristig erfolgreich in seinem Geschäft werden. Hier wird ein innovativ denkender Paid Social Experte gesucht, der Kampagnen für Facebook, Instagram, Tiktok steuert mit dem Ziel Leads und Revenue zu generieren; hier hast Du eine Schlüsselfunktion und bewachst hierbei alle Kampagnen und entsprechende Funnel. Unterstützt wirst Du hierbei vom Brand- und Kampagnenteam und arbeitest ebenfalls mit verschiedensten Bereich (Marketing, Business Intelligence, Product) auf Augenhöhe zusammen – Gemeinschaft und Unternehmenskultur werden hier großgeschrieben! Klingt soweit spannend? Dann freue ich mich auf Deine Bewerbung! Tom Barreck Tel: 0151 4462 9507 E-Mail: tom.barreck@adaptive-digital.com ??????? #LI-TB1 #LI-Hybrid

Read our Blogs

12. 06. 2023

Navigating Difficult Conversations at Work

Dealing with conflict or tough conversations at work. It’s comparable to the ‘we need to talk’ dread all of us have undoubtedly faced at some point in our personal lives.Whether it’s addressing distracting behaviours in the office, challenging your colleague on the accuracy of a report or confronting a long-overdue company problem – these conversations need to happen, and they need to happen for a few reasons:-         The problem can’t be fixed if there is no awareness of the problem in the first place.-         Get that weight off your shoulders, its liberating!-         It’s how we achieve professional and personal growth – your company will benefit from this too. The art of conversation is like any art. With continued practice you will acquire skill and ease.Finding the right words, and the right moment – it is no easy task in the fast-paced commercial world. Step 1) Conquer your fears and just do it.Here are some tips to make the conversation easier…Set a Positive Tone -         Mindset matters. Frame the conversation in a different way and put a positive spin on it. Be constructive, not negative. Can you offer an alternative solution to the one currently on the table? Make sure there is an action plan in place when a consensus (or even just an understanding) is reached to ensure you move forward.Keep Your Cool-         Don’t forget to breathe! Taking this brief moment to focus on your breathing will allow you to refocus and absorb any information. It’s important that whether you are the recipient or provider of a challenging discussion, that you make a conscious effort to slow down the pace of the conversation, listen, collect your thoughts, and respond rationally.Plan with Emotional Intelligence-         Think ahead. What do you anticipate the response will be to the discussion? Put yourself in the shoes of your counterpart to mentally consider their possible responses. You can have some flexible strategies to hand on how to move the conversation forward in a productive way. If you don’t feel confident on the recipients view beforehand, ask them.Be Concise and Direct-         Difficult conversations need to be clear and to the point, otherwise the message gets lost in a muddled delivery. To avoid receiving objections, be prepared with concrete examples. Focus on facts, not feelings. Try not to let your emotions get the better of you when you are trying to find a resolution.Make It a Conversation-         Feedback shouldn’t be a monologue - there should be two-way communication. Make sure there is an opportunity for an open discussion and questions to allow the meeting to end with unwavering clarity on both sides. Do you fully understand each other and what will happen next?  “Difficulties are meant to rouse, not discourage. The human spirit is to grow strong by conflict.”- William Ellery Channing, American Theologian
07. 12. 2018

Six Game-changing Interview Questions to Ask

The questions you ask during interview play a key role in the impression you make on a prospective employer – choose wisely...Even at the most innovative companies, interviews can follow a predictable pattern. When the interviewer is comfortable that they’ve completed their assessment of you, a familiar question rolls around:“Do you have any questions for us?”What you choose to ask can have a greater impact than you might suspect.If you produce the same questions as everyone else (“What do you like most about your job?”, “What does your ideal candidate look like?”), you might learn some valuable information, but you can’t expect to stand out for your innovation or make yourself memorable to the interviewer.If you ask something more thought-provoking, however, you can not only set yourself apart from the competition but take the conversation into unexplored territory which the interviewer has not talked about with other applicants.Your conversation becomes memorable, and you have a chance to score points not available to other candidates by discussing things they don’t discuss.Having a selection of insightful, business-focused questions ready can help you distinguish yourself from the crowd and create a unique exchange with the interviewer.Here are 6 examples and why they work:1. What short-term opportunities do you see for the team to improve results?Asking this shows that you’re focused on coming into the role to make an impact.You move away from typical interview generalities (candidate experience, desired skills etc.) to focus on tangible results and what actions can be taken to deliver better outcomes. At the end of the day, this is what the interviewer needs most on their team – no amount of experience or ability matters unless it’s applied to make a difference.Making the question about team rather than the individual role can also reassure the interviewer that you understand your function as being part of a wider collaborative effort.2. What’s the best investment the team has made?This question demonstrates an appreciation of budget and resources, understanding that team results are shaped by the resources at their disposition.Linking work outcomes to the investment and platform provided by the company reveals an ability to think about team performance from a more strategic angle, showing the interviewer that you have the capacity to think beyond the immediate confines of your personal role.It also gives the interviewer an opportunity to talk about positive aspects of the team you’ll be joining - if they are the hiring manager then they may well have been responsible for the investment they choose as their answer.3. How do you see the team in 3 years’ time?Asking questions with a time horizon creates confidence that you are thinking about your position in the long term, and expect to be part of that team after 3 years.The question implies a level of ambition, probing on opportunities that may be created as the team expands.It also invites the interviewer to talk about their own growth goals, and to share the plans they have for developing the group. You then have the opportunity to ensure that your interview performance and responses synch with these objectives.4. Are there trends you’re worried you’re not keeping pace with?This shows that you view your role in a commercial context, and don’t expect anything outside your job description to be someone else’s problem.Rather than be a passive member of the team, you are aware of threats and challenges in business and assume shared responsibility for overcoming these together with your manager and colleagues.Raising the issue of trends also takes the conversation into a wider reflection on industry news and developments, where you can have a chance to showcase your expertise and share your opinions of where things are headed.5. What will be the next big investment the team will make?Probing around future change to the team illustrates a potential to think big as well as small.In addition to joining the team to excel in your assigned function, you’re also interested in the roadmap for the team’s evolution.Are there any big changes coming up?What tools, infrastructure or additional talent would help the team’s performance move to the next level?You demonstrate a collaborative mindset, focus on team success and excitement for the future.6. What are you most proud of about the team?By inviting the interviewer to talk about what they’re proud of, you switch the conversation onto their own career and contribution, which inevitably generates a positive vibe in the discussion.Putting them and what they’re proud of in the spotlight helps show that you’re aware of your manager’s own career, and creates an opportunity for you to make clear that you will be an asset to their personal development and ambitions – joining the team to give, to support and not simply to follow instructions.***Ready to explore new digital marketing career opportunities?Adaptive Digital recruits across Europe and the USA for digital marketing and ecommerce professionals, filling roles with brands & agencies in more than 20 countries. To view Adaptive Digital’s full range of open jobs, click here.
08. 11. 2018

Digital Myth-busting: “SEO Is Dead”

The digital marketing community is filled with warnings lamenting the demise of organic search – but is SEO dead, dying… or even sick?Over the past few years, digital marketing prophets heralding the end of SEO have come and gone with seemingly every new trend or development in the industry.The first perceived SEO-killer was the threat posed by the huge captive audiences of social media platforms, led by Facebook.The fear then resurfaced in reaction to social media’s ever-more-accurate ad targeting capabilities and surging user numbers.A fresh panic was triggered by Google’s Panda and Penguin updates - once more, eulogies were composed in memory of the bygone era of search engine marketing…Yet SEO persists. It’s not dead – far from it. Adaptive Digital’s recruitment team receives new inbound hiring requests from clients on a weekly basis for top SEO professionals – jobs with some of the most prestigious companies in Europe.So what’s the deal - if SEO’s not dead, why the fuss?The reality is that while organic search as a profession is alive and kicking, it is in a state of significant change.SEO itself isn’t dead (or dying), but outdated tactics are – and obsolete methods will now not only fail to make a positive impact on search rankings, they can actively harm results.Spearheading the change in SEO are several powerful drivers, and marketers who are up-to-date on the latest trends find themselves with the pick of places to work and commanding premium pay packages.Here’s a rundown of what’s topping the list in today’s evolving SEO landscape:Keywords don’t stand aloneIf SEO itself isn’t dead, then mindless keyword-stuffing of aimless content to attract search engine rankings certainly is.Google’s smarter algorithms are no longer fooled by clunkily-written blog posts and filler pages which have target keywords appearing 100 times in the headline, sub-heading and opening paragraphs.Readability, user engagement and an effective solution to the original search query will win out over keyword-dense articles every time, and rankings will belong to the pages that most effectively answer the user’s original enquiry.  Link quality mattersOld-school SEO was all about building as many links as possible to your site and watching it rise through the SERPs.While link-building is still an important component of a rounded SEO strategy, links are now far more contextualized. The authority and relevance of the sites you link to matters substantially and impacts rankings, and a crazed free-for-all driven purely by link volume won’t get the job done.Evolving SEO tactics include building relationships and demonstrating value to high-authority partners and developing a link profile which supports the overall user experience.Quality beats quantityMore pages, more content, more keywords… right?Not exactly.Though it used to be the case that more online ‘real estate’ meant more space for keyword-dense content (and therefore more exposure to search engines), bloating your site with unnecessary pages is no longer an effective way to dominate rankings.Given that Google focuses on individual pages and not whole sites, building a sprawling mass of content doesn’t necessarily help if each individual piece fails to rank highly.It’s often more effective to zone in on a few key areas and go deep in creating really standout content, rather than spread low-quality content jammed with keywords all over your online presence.User experience is the goalAlong with effectively answering queries, site content is ranked by Google based on overall user experience.This means time spent on pages, number of other site pages visited, read completion rates (how far users scroll down pages) etc.What does this mean?Site design, engaging layouts, use of imagery, a browsing experience free from cluttered ads or distracting popups, and – crucially – device-optimised performance are no longer ‘nice-to-haves’ but will show a demonstrable impact on organic rankings.From a skills perspective, modern SEO professionals need a broader ability to cater to the overall user experience instead of simply concentrating on ‘back-end’ topics and leaving the rest to someone else.There are no shortcutsPutting this all together, the net result is that SEO has shifted from a series of silo-ed tactics designed to ‘game’ search engine algorithms into a holistic effort to provide quality responses to search queries in an engaging way.To succeed online, search marketers need to outperform their competitors in all areas – it’s no longer enough to be keyword-savvy and build a busy link profile.SEO experts need to be consistently providing value and collaborating effectively with other marketing teams to ensure brand, content, design and site usability all support SEO goals.***Where does all this leave today’s SEO job-seeker? Without a doubt, there’s a renewed emphasis on staying on top of industry trends and developments, deploying the latest tactics and keeping informed of upcoming disruptions to established methodologies. With so many new factors already impacting the way online users search for and consume information – from voice search to advancing AI capabilities – SEO will continue to evolve, and the role of those who are truly masters of their craft will only increase in value. ***To view Adaptive Digital’s full range of SEO jobs across Europe and North America, click here.