eCommerce

For online retailers, eCommerce teams can be some of the most critical employees on company payroll.

Adaptive approaches the search looking for candidates who are business people first, marketers second.

Project Management

​We evaluate PM expertise across key areas:

  • Experience interfacing between stakeholders
  • Agile & Waterfall metholdology exposure
  • Budget management
  • Solution implementation

E-Shop Management

We screen for:

  • Platform expertise (Hybris, Magento, Spryker, Oxid, Shopware etc.)
  • Online merchandising experience
  • Services exposure (payments, logistics, inventory management)

UX/UI

We focus on candidates with strong backgrounds in:

  • User Experience/Interface Design & Testing
  • Wireframing
  • Customer Interaction & Heat-mapping
  • Customer Journey

CRO

We engage candidates who bring compelling examples of converting visitors to customers, offering:

  • Broad web analytics tool exposure
  • A/B and multivariate testing
  • Data collection & real-time decision-making experience

Active jobs

Category Manager

Mönchengladbach
Germany
Bis zu €65.000
Mein Kunde sucht nach einer/einem dynamischen Category Manager*In, um die Online-Präsenz strategisch zu entwickeln und das Produktportfolio erfolgreich zu positionieren. Als führender E-Commerce in seiner Branche hat das Unternehmen über 100 Millionen Umsatz und genießt als toller Arbeitgeber einen positiven Ruf und hohe Mitarbeiterzufriedenheit.  Du arbeitest mit dem CEO selbst zusammen - einem herausragenden Leader mit über 20 Jahren Erfahrung im E-Commerce in renommierten Unternehmen.  Wenn du einen Job in einem etablierten Unternehmen mit nachhaltigem Wachstum, steiler Lernkurve und viel Handlungsspielraum suchst - dann bist du hier genau richtig!  Deine Aufgaben: Formuliere und setze strategische Produktkategorien im E-Commerce-Bereich um Betreue das gesamte Produktspektrum, das die Produktauswahl, die Positionierung und die Preisgestaltung umfasst Analysiere die Performance von Produktkategorien, um Verbesserungsstrategien zu entwickeln und umzusetzen Arbeite mit unterschiedlichen Abteilungen wie Marketing, Vertrieb, Produktentwicklung und Qualitätssicherung zusammen Beobachte die Marktentwicklung und erkenne Trends zur konåtinuierlichen Verbesserung der Produktpalette Stelle eine optimale Präsentation der Produkte auf allen E-Commerce-Plattformen sicher Übernimmt die Verantwortung für die Erstellung und Pflege von Produktbeschreibungen, Bildmaterial und relevanten Inhalten Das bringst du mit: Erfahrung als Category Manager*In im E-Commerce Bereich  Fundiertes Verständnis von E-Commerce-Plattformen und deren Funktionsweise Analytische Denkweise und Erfahrung in der Interpretation von Daten und Kennzahlen Starke Verhandlungs- und Kommunikationsskills Fließende Englisch- und Deutschkenntnisse (andere Sprachen sind ein Vorteil) Bereitschaft und Wille, diese spannende Transformation zu begleiten! Diese Benefits kannst du erwarten: 30 Tage Urlaub Flexible Arbeitszeiten und familienfreundliche Lösungen: Gleitzeit, Hybridarbeit Arbeit im internationalen Markt Spannende Aufgaben und Herausforderungen, damit dein Alltag nie langweilig wird! Weiterbildungs- und Coachingangebote Tolles Team, das sich einer gemeinsamen Vision widmet BAV-Unterstützung Mitarbeiter-Rabatte Klingt das nach einer Herausforderung für dich oder du möchtest mehr Infos zu der Stelle haben? Dann melde dich gerne bei mir!  Marija Sevcovica Mob: 0151 2245 4411 E-Mail: marija.sevcovica@adaptive-digital.com #LI-MS1 #LI-Hybrid

Webshop Manager

Mönchengladbach
Germany
Bis zu €65,000
Mein Kunde sucht nach einer/einem digital getriebenen Webshop Manager*in, um spannende und E-Commerce-Projekte zu verwirklichen. Als führender E-Commerce in seiner Branche hat das Unternehmen über 100 Millionen Umsatz und genießt als toller Arbeitgeber einen positiven Ruf und hohe Mitarbeiterzufriedenheit.  Du arbeitest mit dem CEO selbst zusammen - einem herausragenden Leader mit über 20 Jahren Erfahrung im E-Commerce in renommierten Unternehmen.  Wenn du einen Job in einem etablierten Unternehmen mit nachhaltigem Wachstum, steiler Lernkurve und viel Handlungsspielraum suchst - dann bist du hier genau richtig!  Deine Aufgaben: Sei verantwortlich für die Marketinginhalte des Onlineshops, z.B. Start- und Kategorieseiten sowie die Grundstruktur der Produktdetailseiten, Bilder, Videos und Kundenreviews. Sorge dafür, dass sämtliche Inhalte korrekt und ansprechend dargestellt werden und die Vorgaben der Markenrichtlinien eingehalten werden. Überwache und analysiere regelmäßig die Performance des Onlineshops, einschließlich Umsatzentwicklung, Conversion-Rate, Warenkorbabbrüche und Besucherzahlen.  Erkenne Trends und leite geeignete Maßnahmen zur Verbesserung der Store-Performance ab. Erarbeite und setze Marketingstrategien und Werbekampagnen direkt auf der Website um, um die Attraktivität des Online-Shops sowie die Conversion-Rate zu steigern. Arbeite eng mit unterschiedlichen Abtelungen zusammen (CRM/E-Mail-Marketing, Social Media, Suchmaschinenmarketing, Product Management). Setze Fragen und Anliegen der Kunden in die Customer Journey, Gestaltung & FAQs. Optimiere den Bestellprozess, um ein reibungsloses Kauferlebnis zu gewährleisten und eine hohe Kundenzufriedenheit sicherzustellen.   Das bringst du mit: Erfahrung in der Betreuung und Optimierung von Online Shops  Fundiertes Verständnis von E-Commerce inkl. Kenntnisse im Umgang mit Shopsystemen Analytische Denkweise und Erfahrung in der Interpretation von Daten und Kennzahlen Kreatives Problemlöser-Mindset Strukturiertes, gewissenhaftes und ergebnisorientiertes Arbeiten Teamplayer-Mentalität  Fließende Englisch- und Deutschkenntnisse Diese Benefits kannst du erwarten: 30 Tage Urlaub Flexible Arbeitszeiten und familienfreundliche Lösungen: Gleitzeit, Hybridarbeit Arbeit im internationalen Markt Spannende Aufgaben und Herausforderungen, damit dein Alltag nie langweilig wird! Weiterbildungs- und Coachingangebote Tolles Team, das sich einer gemeinsamen Vision widmet BAV-Unterstützung Mitarbeiter-Rabatte Klingt das nach einer Herausforderung für dich oder du möchtest mehr Infos zu der Stelle haben? Dann melde dich gerne bei mir!  Marija Sevcovica Mob: 0151 2245 4411 E-Mail: marija.sevcovica@adaptive-digital.com #LI-MS1 #LI-Hybrid

Senior Pricing Manager

Remote
Germany
-
Du bist auf der Suche nach einer spannenden Herausforderung als Senior Pricing Manager? Einer unserer wichtigsten Kunden im B2C E-Commerce (Climate Tech) sucht ab sofort eine motivierte Person, die folgende Eigenschaften mitbringt: Deine Aufgaben: Entwicklung und Umsetzung einer umfassenden Omnichannel Pricing-Strategie (national & international) mit dem Category Management und Performance Marketing Analytische Bewertung von Preisdaten und Verbraucherverhalten zur Optimierung der Preisgestaltung & Wettbewerbsanalyse Entwicklung und Nutzung von Dashboards und Tools zur Performance-Überwachung und Entwicklung von Preisstrategien Dein Profil: Mehrere Jahre Erfahrung im Pricing im E-Commerce-Bereich (mind. 2–3 Jahre) Analytische Denkweise und Erfahrung in der Analyse von Preisdaten und Verbraucherverhalten Sehr gute Deutsch- und Englischkenntnisse Beherrschung von Dashboards und Tools zur Performance-Überwachung und -Analyse (Power BI) Note for applicants - if you don't speak fluent German, don't have the right to work in Germany without a work permit and don't bring at least 2 years of experience, you regrettably won't be considered. Interessiert? Dann freue ich mich auf deine Kontaktaufnahme! E-Mail: jan@adaptive-digital.com #LI-JR2 #LI-Remote

Digital Marketing Manager

Berlin
Germany
-
Momentan suchen wir für ein Venture Capital mit einem stabilen, wachsenden Portfolio an F&B- und E-Commerce-Kunden für eine aufsteigende Premium-Weinmarke einen Digital Marketing Manager! In Zusammenarbeit mit einer Premium-Catering-Firma ist das Venture Capital auf Mission einen alkoholfreien Apéritif noch stärker auf den Markt zu bringen; dafür suchen sie einen Digital Marketer mit Erfahrung aus dem Retail/D2C-Markt um die Brand weiter auszubauen. Priorität hat hier die Marke zum großen Namen in der digitalen Welt hochzuziehen; gezielt mit Storytelling durch Kanäle wie Social Media, Website, Mobile und weiteren digitalen Touchpoints lebt sowohl deine Kreativität als auch deine strategische Affinität die Rolle vollkommen aus um Awareness zu schaffen und den Online-Shop zum Erfolg zu führen! Der spannendste Teil daran? Insgesamt steht das Produkt in Early Stages, wiederum bietet Dir das alle bestmöglichen Opportunities: Du bist die erste Person in der Rolle und hast somit vollständige Kontrolle über die Entwicklung und Konzeption der Marketing-Stratgie, das Produkt steht kurz vor einem e-Shop-Relaunch, Full Ownership über die digitale Kommunikation und langfristig die Chance auf Anspruch an Equity! Klingt soweit spannend? Dann würde ich mich liebend gerne näher mit Dir austauschen und freue mich auf Deinen CV! #LI-TB1 #LI-Hybrid

Strategic Account Manager

London
United Kingdom
Up to £50,000 base salary, plus bonus and benefits
Strategic Account Manager London/ Hybrid  We are currently seeking an Strategic Account Manager to join one of the rapidly expanding firms in retention marketing. You'll spearhead relationships and strategies for a select group of top-tier clients. Your responsibilities include leading email and retention strategies while overseeing their execution with our creative and implementation team. This dynamic role demands a blend of strategic thinking, project management prowess, excellent communication, and interpersonal skills to consistently deliver outstanding results to our clients.  Main Responsibilities: Managing a select group of 4-5 key accounts within the agency. Leading strategy and communication to clients to ensure we are delivering excellent service and performance.   Project manage the delivery and execution of our service with the creative and implementation team. Reporting to clients on performance and strategy, both in person and remotely Dedicated learning and development within Email, Retention and e-commerce to keep up with trends and share insights with the wider delivery team.  Attend and host workshops on technical and soft skills to develop the skill set of a Retention Marketing Manager. Regular data analysis and performance reviews within third-party software (Klaviyo, Google Analytics, Google Sheets, Triple Whale).  Opportunity to grow into a wider strategic resource for the rest of the agency, auditing accounts and supporting audits within the sales process.   Key Skillsets: 2+ Years Klaviyo Experience (Strongly Preferred) Direct to Consumer brand OR E-commerce agency experience (Strongly Preferred)  Passionate and dedicated to learning in and around Email Marketing, Retention and E-commerce - ESSENTIAL  Numerical and Analytical Skills for data and performance  Great communication and relationship-building skills for working with clients  Benefits: Base + Commissions based on client retention Company Apple Mac Laptop and relevant software Access to all agency training and industry resources Individual Training and development budget Entering a role with High growth potential  Opportunity to work with some of the US & UK’s fastest growing and most exciting e-commerce brands.   If this role aligns with your career aspirations, seize the opportunity and apply today! No CV? No problem – utilize your LinkedIn or XING profile. If you know someone who would excel in this position, encourage them to apply. Take advantage of our referral program, where you receive €500 / £425 / $530 / SGD730 for a successful referral, and we make an equal charitable donation. For any questions or further information, please contact Alisa Liddell: alisa.liddell@adaptivebusinessgroup.com +442034733808 #LI-AL1 #LI-Hybrid

Accounting Analyst

Playa Vista
United States
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Role: Accounting Analyst Company: Our client is a leading pet tech and software solution company dedicated to providing high-quality tech services for pet care merchants. Their platform specializes in scheduling, messaging, and payments, streamlining operations for pet care businesses. About the Role: Our client is seeking a detail-oriented Accounting Analyst who will be a vital member of their finance team, contributing to the meticulous management of the company's financial operations. This position is a hybrid role, with an estimated 2-3 days a week spent in the LA office. Responsibilities: Drive the accounting close and reporting process, including preparation and review of journal entries, account reconciliations, financial statements, and various financial analyses. Ensure day-to-day deliverables are executed efficiently and accurately, while remaining adaptable to changing priorities and additional responsibilities. Collaborate with managed payroll services to ensure timely and accurate payroll processing; prepare necessary supporting documentation. Prepare month-end close journal entries, covering various areas such as payroll, vacation accrual, cash, leases, debt, prepaid assets, fixed assets, allocations, and consolidation. Assist in financial statement preparation and analysis, investigating monthly fluctuations and variances. Provide support for special projects and offer cross-functional assistance on ad hoc initiatives. Qualifications: Bachelor's degree in Accounting, Finance, or a related field of study; CPA certification is a plus. Minimum of 2 years of experience in accounting. Previous experience in high-growth companies or a background in Big 4 accounting firms is preferred; SaaS experience strongly desired. Demonstrated extreme attention to detail and a commitment to precision. Excellent communication skills to effectively collaborate with various teams. A team player with a positive attitude, who thrives on challenges. Results-oriented mindset with structured thinking and a proactive problem-solving approach. While a strong background in accounting is essential, a broader understanding of business operations and strategic planning would be advantageous. Benefits: Competitive salary and benefits package. Opportunity to be a part of a fast-growing and innovative tech company. Collaborative and inclusive work environment.

TEAM LEAD CUSTOMER SERVICE (M/W/D)*

Heinsdorf
Germany
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TEAM LEAD CUSTOMER SERVICE (M/W/D)* Für einen unserer Lieblingskunden, ein eCommerce Giant, suchen wir derzeit einen Teamlead für ihre Customer Service Abteilung. Sie legen großen Wert auf ein leistungsstarkes Team, um ihre Kunden den bestmöglichen Service zu bieten. Aus diesem Grund suchen wir ab sofort und in Vollzeit engagierte und versierte Mitarbeiter für ihren Standort in Heinsberg, die Freude daran haben, in einem internationalen Umfeld zu arbeiten. 4 Tage pro Woche muss man ins Büro gehen. Aufgaben und Verantwortlichkeiten: Führung und Betreuung eines Teams von etwa 15 Mitarbeitern im E-Commerce-Kundenservice sowohl fachlich als auch disziplinarisch Coaching und Förderung der Teammitglieder Kontinuierliche Überprüfung und Optimierung der Standardprozesse im Tagesgeschäft Erstellung von Schichtplänen und Einarbeitung neuer Mitarbeiter Leistungsmessung sowie Überwachung wichtiger KPIs wie SLA, C-SAT-Werte, Erreichbarkeit usw. über alle Kommunikationskanäle Effektives Management von Kundenrückmeldungen über verschiedene Plattformen Enge Zusammenarbeit mit der Logistikabteilung und anderen Interessengruppen Mitarbeit an vielfältigen und interdisziplinären Projekten Anforderungen und Qualifikationen: Mindestens 2-3 Jahre Erfahrung in der Leitung von Mitarbeitern im Bereich Kundenservice/Kundenbetreuung Abgeschlossene Ausbildung oder Studium Ausgezeichnete Deutschkenntnisse in Wort und Schrift Hands-on-Mentalität Digitales Mindset Teamfähigkeit Ausgeprägte Organisationsfähigkeit Sicherer Umgang mit MS-Office und MS-Teams Erfahrung im E-Commerce und mit Zendesk von Vorteil Gute Englischkenntnisse wünschenswert Was Sie erwartet: Flexible und familienfreundliche Arbeitszeiten: Gleitzeit, Möglichkeit zur hybriden Arbeit 30 Tage Urlaub Gemeinsame Vision und klare strategische Ausrichtung für eine sinnstiftende Tätigkeit Vielfältige Aufgaben Arbeit in einem internationalen Umfeld Enge Zusammenarbeit mit anderen Abteilungen Internes Coaching- und Weiterbildungssystem Kostenlose Parkplätze vor Ort und gute Anbindung an öffentliche Verkehrsmittel JobRad-Option Betriebliche Altersvorsorge-Unterstützung über gesetzliche Vorgaben hinaus Mitarbeiter-Rabatt Klingt spannend? Bewirb dich bitte sofort! Alle Fragen kann man an Luke Flierl schicken. luke.flierl@adaptive-digital.com Bewerber*innen ohne eine EU-Arbeitserlaubnis können leider nicht berücksichtigt werden. #LI-LF2 #LI-Remote

Office Manager

Berlin
Germany
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Wir sind momentan im direkten Kontakt mit der Gründerin einer 20+ Jahre aktiven, stabilen Berliner Digitalagentur in Zusammenarbeit auf der Suche nach ein/er Office-Manager/in! Im Team gilt eine gute Arbeitsatmosphäre auf Augenhöhe – hier arbeitest Du mit rund ums Thema Performance Marketing hochspezialisierten, erfahrenen Digitalexperten. Dank starkem Teamzusammenhalt gelten hier flache Strukturen und somit auch kurze Kommunikationswege um Deine Arbeit bestmöglich zu enablen! Ebenfalls gilt das natürlich für die Geschäftsführerin, die hands-on tätig ist und eine klare, direkte Zusammenarbeit ermöglicht. Zuständig bist du hier für die typischen administrativen und organisatorischen Aufgaben innerhalb im Office und im Team; von Frontdesk, Korrespondenz mit externen Dienstleistern und Lieferanten, Event-Planning und Travelmanagement, Terminvorbereitung, Unterstützung der Geschäftsführung – mit Deiner Persönlichkeit strahlst du selbstverständlich ebenso – und das alles verbunden mit wunderschönem Spreeblick! Zudem ist die Stelle neben Vollzeit auch stattdessen als 30h/4-Tage-Modell ausübbar, falls Dir das besser passen sollte. Klingt soweit spannend? Dann lass uns das Ganze doch gerne direkt näher besprechen – wann hättest Du Zeit für einen Austausch? #LI-TB1 #LI-Hybrid

Read our Blogs

12. 06. 2023

Navigating Difficult Conversations at Work

Dealing with conflict or tough conversations at work. It’s comparable to the ‘we need to talk’ dread all of us have undoubtedly faced at some point in our personal lives.Whether it’s addressing distracting behaviours in the office, challenging your colleague on the accuracy of a report or confronting a long-overdue company problem – these conversations need to happen, and they need to happen for a few reasons:-         The problem can’t be fixed if there is no awareness of the problem in the first place.-         Get that weight off your shoulders, its liberating!-         It’s how we achieve professional and personal growth – your company will benefit from this too. The art of conversation is like any art. With continued practice you will acquire skill and ease.Finding the right words, and the right moment – it is no easy task in the fast-paced commercial world. Step 1) Conquer your fears and just do it.Here are some tips to make the conversation easier…Set a Positive Tone -         Mindset matters. Frame the conversation in a different way and put a positive spin on it. Be constructive, not negative. Can you offer an alternative solution to the one currently on the table? Make sure there is an action plan in place when a consensus (or even just an understanding) is reached to ensure you move forward.Keep Your Cool-         Don’t forget to breathe! Taking this brief moment to focus on your breathing will allow you to refocus and absorb any information. It’s important that whether you are the recipient or provider of a challenging discussion, that you make a conscious effort to slow down the pace of the conversation, listen, collect your thoughts, and respond rationally.Plan with Emotional Intelligence-         Think ahead. What do you anticipate the response will be to the discussion? Put yourself in the shoes of your counterpart to mentally consider their possible responses. You can have some flexible strategies to hand on how to move the conversation forward in a productive way. If you don’t feel confident on the recipients view beforehand, ask them.Be Concise and Direct-         Difficult conversations need to be clear and to the point, otherwise the message gets lost in a muddled delivery. To avoid receiving objections, be prepared with concrete examples. Focus on facts, not feelings. Try not to let your emotions get the better of you when you are trying to find a resolution.Make It a Conversation-         Feedback shouldn’t be a monologue - there should be two-way communication. Make sure there is an opportunity for an open discussion and questions to allow the meeting to end with unwavering clarity on both sides. Do you fully understand each other and what will happen next?  “Difficulties are meant to rouse, not discourage. The human spirit is to grow strong by conflict.”- William Ellery Channing, American Theologian
07. 12. 2018

Six Game-changing Interview Questions to Ask

The questions you ask during interview play a key role in the impression you make on a prospective employer – choose wisely...Even at the most innovative companies, interviews can follow a predictable pattern. When the interviewer is comfortable that they’ve completed their assessment of you, a familiar question rolls around:“Do you have any questions for us?”What you choose to ask can have a greater impact than you might suspect.If you produce the same questions as everyone else (“What do you like most about your job?”, “What does your ideal candidate look like?”), you might learn some valuable information, but you can’t expect to stand out for your innovation or make yourself memorable to the interviewer.If you ask something more thought-provoking, however, you can not only set yourself apart from the competition but take the conversation into unexplored territory which the interviewer has not talked about with other applicants.Your conversation becomes memorable, and you have a chance to score points not available to other candidates by discussing things they don’t discuss.Having a selection of insightful, business-focused questions ready can help you distinguish yourself from the crowd and create a unique exchange with the interviewer.Here are 6 examples and why they work:1. What short-term opportunities do you see for the team to improve results?Asking this shows that you’re focused on coming into the role to make an impact.You move away from typical interview generalities (candidate experience, desired skills etc.) to focus on tangible results and what actions can be taken to deliver better outcomes. At the end of the day, this is what the interviewer needs most on their team – no amount of experience or ability matters unless it’s applied to make a difference.Making the question about team rather than the individual role can also reassure the interviewer that you understand your function as being part of a wider collaborative effort.2. What’s the best investment the team has made?This question demonstrates an appreciation of budget and resources, understanding that team results are shaped by the resources at their disposition.Linking work outcomes to the investment and platform provided by the company reveals an ability to think about team performance from a more strategic angle, showing the interviewer that you have the capacity to think beyond the immediate confines of your personal role.It also gives the interviewer an opportunity to talk about positive aspects of the team you’ll be joining - if they are the hiring manager then they may well have been responsible for the investment they choose as their answer.3. How do you see the team in 3 years’ time?Asking questions with a time horizon creates confidence that you are thinking about your position in the long term, and expect to be part of that team after 3 years.The question implies a level of ambition, probing on opportunities that may be created as the team expands.It also invites the interviewer to talk about their own growth goals, and to share the plans they have for developing the group. You then have the opportunity to ensure that your interview performance and responses synch with these objectives.4. Are there trends you’re worried you’re not keeping pace with?This shows that you view your role in a commercial context, and don’t expect anything outside your job description to be someone else’s problem.Rather than be a passive member of the team, you are aware of threats and challenges in business and assume shared responsibility for overcoming these together with your manager and colleagues.Raising the issue of trends also takes the conversation into a wider reflection on industry news and developments, where you can have a chance to showcase your expertise and share your opinions of where things are headed.5. What will be the next big investment the team will make?Probing around future change to the team illustrates a potential to think big as well as small.In addition to joining the team to excel in your assigned function, you’re also interested in the roadmap for the team’s evolution.Are there any big changes coming up?What tools, infrastructure or additional talent would help the team’s performance move to the next level?You demonstrate a collaborative mindset, focus on team success and excitement for the future.6. What are you most proud of about the team?By inviting the interviewer to talk about what they’re proud of, you switch the conversation onto their own career and contribution, which inevitably generates a positive vibe in the discussion.Putting them and what they’re proud of in the spotlight helps show that you’re aware of your manager’s own career, and creates an opportunity for you to make clear that you will be an asset to their personal development and ambitions – joining the team to give, to support and not simply to follow instructions.***Ready to explore new digital marketing career opportunities?Adaptive Digital recruits across Europe and the USA for digital marketing and ecommerce professionals, filling roles with brands & agencies in more than 20 countries. To view Adaptive Digital’s full range of open jobs, click here.
08. 11. 2018

Digital Myth-busting: “SEO Is Dead”

The digital marketing community is filled with warnings lamenting the demise of organic search – but is SEO dead, dying… or even sick?Over the past few years, digital marketing prophets heralding the end of SEO have come and gone with seemingly every new trend or development in the industry.The first perceived SEO-killer was the threat posed by the huge captive audiences of social media platforms, led by Facebook.The fear then resurfaced in reaction to social media’s ever-more-accurate ad targeting capabilities and surging user numbers.A fresh panic was triggered by Google’s Panda and Penguin updates - once more, eulogies were composed in memory of the bygone era of search engine marketing…Yet SEO persists. It’s not dead – far from it. Adaptive Digital’s recruitment team receives new inbound hiring requests from clients on a weekly basis for top SEO professionals – jobs with some of the most prestigious companies in Europe.So what’s the deal - if SEO’s not dead, why the fuss?The reality is that while organic search as a profession is alive and kicking, it is in a state of significant change.SEO itself isn’t dead (or dying), but outdated tactics are – and obsolete methods will now not only fail to make a positive impact on search rankings, they can actively harm results.Spearheading the change in SEO are several powerful drivers, and marketers who are up-to-date on the latest trends find themselves with the pick of places to work and commanding premium pay packages.Here’s a rundown of what’s topping the list in today’s evolving SEO landscape:Keywords don’t stand aloneIf SEO itself isn’t dead, then mindless keyword-stuffing of aimless content to attract search engine rankings certainly is.Google’s smarter algorithms are no longer fooled by clunkily-written blog posts and filler pages which have target keywords appearing 100 times in the headline, sub-heading and opening paragraphs.Readability, user engagement and an effective solution to the original search query will win out over keyword-dense articles every time, and rankings will belong to the pages that most effectively answer the user’s original enquiry.  Link quality mattersOld-school SEO was all about building as many links as possible to your site and watching it rise through the SERPs.While link-building is still an important component of a rounded SEO strategy, links are now far more contextualized. The authority and relevance of the sites you link to matters substantially and impacts rankings, and a crazed free-for-all driven purely by link volume won’t get the job done.Evolving SEO tactics include building relationships and demonstrating value to high-authority partners and developing a link profile which supports the overall user experience.Quality beats quantityMore pages, more content, more keywords… right?Not exactly.Though it used to be the case that more online ‘real estate’ meant more space for keyword-dense content (and therefore more exposure to search engines), bloating your site with unnecessary pages is no longer an effective way to dominate rankings.Given that Google focuses on individual pages and not whole sites, building a sprawling mass of content doesn’t necessarily help if each individual piece fails to rank highly.It’s often more effective to zone in on a few key areas and go deep in creating really standout content, rather than spread low-quality content jammed with keywords all over your online presence.User experience is the goalAlong with effectively answering queries, site content is ranked by Google based on overall user experience.This means time spent on pages, number of other site pages visited, read completion rates (how far users scroll down pages) etc.What does this mean?Site design, engaging layouts, use of imagery, a browsing experience free from cluttered ads or distracting popups, and – crucially – device-optimised performance are no longer ‘nice-to-haves’ but will show a demonstrable impact on organic rankings.From a skills perspective, modern SEO professionals need a broader ability to cater to the overall user experience instead of simply concentrating on ‘back-end’ topics and leaving the rest to someone else.There are no shortcutsPutting this all together, the net result is that SEO has shifted from a series of silo-ed tactics designed to ‘game’ search engine algorithms into a holistic effort to provide quality responses to search queries in an engaging way.To succeed online, search marketers need to outperform their competitors in all areas – it’s no longer enough to be keyword-savvy and build a busy link profile.SEO experts need to be consistently providing value and collaborating effectively with other marketing teams to ensure brand, content, design and site usability all support SEO goals.***Where does all this leave today’s SEO job-seeker? Without a doubt, there’s a renewed emphasis on staying on top of industry trends and developments, deploying the latest tactics and keeping informed of upcoming disruptions to established methodologies. With so many new factors already impacting the way online users search for and consume information – from voice search to advancing AI capabilities – SEO will continue to evolve, and the role of those who are truly masters of their craft will only increase in value. ***To view Adaptive Digital’s full range of SEO jobs across Europe and North America, click here.