CRM & Marketing Automation Specialist

Job type:Perm
Business Sectors:CRM & Marketing Automation
Job ref:24926
Post Date:05. 02. 2024

About the Role

CRM & Marketing Automation Specialist

Dublin/ Hybrid 

We are currently seeking an CRM & Marketing Automation Specialiste to join one dynamic Email Marketing team. If you thrive in a fast-paced environment, enjoy continuous learning, and appreciate working towards clear objectives, this opportunity is for you.

As an CRM & Marketing Automation Specialist, you will assess clients' existing email marketing initiatives, gain insights into their business and customer base, and develop and implement enhanced strategies to drive exceptional outcomes. Your role will oversee all email marketing campaign aspects, including market research, automation setup, list management, A/B testing, content creation, and performance analysis.


Your Benefits:

Joining us as an CRM & Marketing Automation Specialist offers several advantages, including:

  • Competitive salary
  • Independent digital marketing agency emphasizing professional development
  • Supportive and enjoyable workplace atmosphere
  • Ongoing training opportunities, with a commitment to your career advancement

Your Role & Responsibilities:

  • Audit legacy email campaigns, identifying strengths and weaknesses
  • Develop all kinds of email strategies in ecommerce, B2B, lead nurturing, newsletters etc.
  • Execute effective list segmentation strategies
  • Maintain customer lists and databases
  • Plan and build automated drip and nurture campaigns
  • Write compelling email copy & design engaging email templates
  • Manage campaign performance, optimisation and reporting
  • Understand the impact of changes in the digital landscape including third party cookies and data privacy legislation and educate clients on those
  • Communicate strategy, project progress and results to clients and teammates
  • Responsibility for finding opportunities for new and existing clients to generate business growth through email
  • Prepare and present proposals to prospective clients

Professional Competencies:

  • Passion for email marketing, CRM, and automation 
  • Exceptional writing and verbal communication skills
  • Creative thinking, problem-solving, and attention to detail
  • Ability to multitask effectively in a deadline-driven environment
  • Clear and concise communication on email marketing and automation concepts
  • High levels of integrity, autonomy, and self-motivation
  • Strong analytical, organizational, project management, and time management skills


To be eligible for this role, you should have:

  • 2+ year experience managing email campaigns & automations in Klaviyo - agency or in-house. 
  • Experience with Google Analytics and dedicated email reporting tools
  • Proficiency in MS Office and Google Docs product suites
  • BSc/BA degree in the field of marketing/advertising, business or related.
  • Experience in any other digital marketing areas (Pad Social, Paid Search, SEO) will be considered a plus
  • Experience working with additional recognised email platforms (e.g. Mailchimp,Hubspot, Salesforce, Constant Contact, Campaign Monitor etc.) will be considered a plus

If this role aligns with your career aspirations, seize the opportunity and apply today! No CV? No problem – utilize your LinkedIn or XING profile.

If you know someone who would excel in this position, encourage them to apply. Take advantage of our referral program, where you receive €500 / £425 / $530 / SGD730 for a successful referral, and we make an equal charitable donation.

For any questions or further information, please contact Alisa Liddell: