- why is the job open?
- how long has it been open?
- if it has been hard to find candidates, why?
- what is the current candidate pipeline/stage?
- are other agencies working on the role?
- what is the hiring time-frame/urgency level?
- what is the interview process?
- is there a JD?

Role:
- specific levers / drivers for role type
- generic career drivers
- base pay
- incentive pay (commission, bonus, overtime)
- promotion prospects
- learning & development opportunity
- clients
- responsibility
- job title
- supportive / empowering management
- autonomy
- flexibility
- travel opportunities

Hiring Company:
- year founded
- size
- product / services
- office location
- corporate culture
- perks & benefits
- growth rate
- leadership
- technology
- staff retention
- client portfolio
- reputation
- Adaptive track record (with client)