Head of Offline Marketing

  • Location

    Berlin, Germany

  • Sector:


  • Job type:

    Direct Hire

  • Contact:

    Marek Wierzbicki

  • Job ref:


  • Published:

    over 3 years ago

  • Expiry date:


Adaptive Digital is a leading agency focusing on recruitment solutions in the fields of digital marketing and digital analytics. With offices in London, New York, San Diego and Berlin, we are located at the global digital hotspots and support hidden champions, medium-sized enterprises, Fortune 500 companies, and digital agencies to fill key vacancies within their organization.Our specialty expertise encompasses positions in performance marketing, media, and eCommerce.

Our client is a global market leader in the field of e-commerce with a very large customer base across all regions. In order to bring the company to the next level, we are currently looking for a:


Head of Offline Marketing APAC


Your responsibilities include:

  • Develop and own the regional media strategy to meet business and growth KPIs across 8 markets on TV, OOH, and other offline activities
  • Manage best in class media planning and buying practices for campaigns across all media channels and countries
  • To drive and/or be involved with media pitching and rates negotiations with media agencies and sales houses
  • Develop local market strategies that align with business needs, market trends, and media mix
  • Define and set the right KPIs by campaign type and channel by using insights and making data-driven decisions
  • Analyze the effectiveness of media campaign results and continuously optimize spend and performance against targets
  • Partner closely with Marketing Research and the Performance marketing team to optimise campaign output
  • Own the relationship with the appointed Media Agencies and other key strategic media partners
  • Take ownership for budget planning and meeting business targets
  • Gain competitive insights and benchmark media strategies against our competition
  • Output analyzing reports of competing brands, media environment and consumer media habits


Your profile includes:

  • 7+ years’ experience in media, advertising and brand consulting at large advertising, media agencies, or international brands
  • Deep analytical skills for data insights while partnering with in-house analytics teams to tackle tough business challenges
  • Advanced understanding of the media landscape, using market trends, business insights, and macro data to inform and develop longer-term strategic plans
  • Ability to manage multiple, complex tasks simultaneously and prioritize appropriately for maximizing business impact
  • Excellent communication and interpersonal skills with ability to work in a multicultural environment
  • University degree in a marketing or tech-related subject (e.g. engineering, economics, business)


The offer includes:

  • Senior Management position with high responsibility and lots of room for ideas
  • Safety of a large company: pension scheme and stability.
  • Nice work environment and cooperation with a strong global team.
  • Flexible and agile company with a flat hierarchy


For further information please contact us and send your application to:

Marek Wierzbicki

Director Digital Recruitment

Adaptive Globalization GmbH


E-Mail: marek.wierzbicki@adaptiveglobalization.de

Tel.: +49 (0) 30 36 74 06 10