Programmatic Media Strategist

Job Description:

We’re looking for a Programmatic Media Strategist to support a rapidly growing Digital Media team. Our client provides marketing and web services to law firms across the country. They specialize in performance marketing and media campaigns across multiple channels with the tools to help law firms grow by reaching the right clientele.

The successful candidate will be organized, coachable, and have excellent attention to detail with a track record of executing successful programmatic campaigns. Our client is on the hunt for a hungry, curious person looking for an entry point into growing their programmatic career while learning and developing their skillset directly under the VP of Digital Media.

Responsibilities include:

  • Monitoring and optimizing client campaigns
  • Develop and execute programmatic campaigns via their DSP (emphasis on CTV and Streaming Audio)
  • Develop and execute YouTube campaigns via Google Ads
  • Complete daily, weekly, and monthly campaign optimizations
  • Edit creative assets to adhere to various publisher specifications
  • Provide forecasts and budget recommendations to drive incremental revenue
  • Generate monthly client reports via our internal reporting dashboard
  • Surface new concepts and recommendations on emerging media and market trends

Benefits:

  • Open, inclusive, and fun environment
  • Competitive salary, along with
  • Medical, dental, and vision insurance
  • Opportunity to be a part of a company that is shaping the legal industry
  • Remote

Qualifications:

  • 1.5-2+ years of experience in a Programmatic Account Management, Account Strategist, Technical Services, or Project Management role
  • Experience with Adelphic/Viant a plus
  • Solid understanding of programmatic, AdTech, self-service DSPs, and SSPs
  • Technical knowledge of the data and measurement ecosystem
  • Experience with Google Ads, and YouTube campaigns
  • Experience with Adobe Creative Cloud or other creative editing tools
  • Experience in Internet technologies such as HTML, SQL, JavaScript
  • Education BS/BA equivalent
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